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Marketing News

• Is Google Ads Generating Fewer Clicks? Why? The folks at PPC Hero noted that Google Ads CPCs are increasing and there is a decline in ad click volumes within Google Search. (Link), Why are Google Ads CPCs increasing? (Link)

• Does Being Mentioned on Highly Linked Pages Influence AI Mentions? (Link)

• The Companies Betting They Can Profit From Google Search’s Demise. Startups are developing tools to help companies sell their goods and services online as consumers increasingly use chatbots to search. A wave of startups—such as Athena, Profound, and Scrunch AI—are building tools to help brands optimize their visibility within AI search/chatbot environments (ChatGPT, Perplexity, etc.). Experts foresee a future where consumers rarely click through to websites, relying instead on chatbot summarizations—a “zero-click internet” scenario (Link -WSJ)

• People Are Searching More, But Not Just on Google (Link)

• AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors (Link)

• 5 Ways to Win AI Overviews with SEO (Link)

• AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed) (Link)

• Be Careful With Google When Publishing AI Content (Link)

• The 8 Best AI Detectors, Tested and Compared (Link)

• Ultimate guide: Optimizing your Google Business Profile (Link)

Conversion Tips

7 tiny experiments that led to huge growth wins by Hannah Parvaz (Link)

• Changed “Subscribe” to “Continue” - CTR on our paywall jumped 43%

• Replaced testimonials with a single 5-star review - Trial starts increased by 18%

• Hid the weekly plan behind “View all plans” - Annual plan selection went way up

• Added “you’re 80% there” copy in onboarding - Activation rate jumped on day one

• Put the best hook in the first second of a video ad - Cost per install dropped by 52%

• Replaced 3 features with 1 clear benefit - Landing page CVR improved 29%

• 8. Added a “not now” option to the paywall - Trial starts dropped slightly, but LTV rose

AI News

• How to Build an AI Assistant for Any Challenge (Link)

• This AI ‘thinks’ like a human after training on 160 psychology studies

  The Centaur model goes beyond single tasks and predicts a wide array of human behaviour. (Link)

• Introducing pay per crawl: enabling content owners to charge AI crawlers for access (Link)

• AI is doing up to 50% of the work at Salesforce, CEO Marc Benioff says (Link)

• Musk's Grok chatbot praises Hitler and insults politicians - they are working to remove "inappropriate" posts made by its chatbot, Grok (Link)

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• Microsoft, OpenAI, Anthropic announce free AI academy with national teachers' union (Link) (Link)

• AI Pricing and Billing Playbook: The OpenAI Case Study (Link)

• Replit Collaborates with Microsoft to bring Vibe Coding to Enterprise Customers (Link)

• Google AI Mode Shows Different Sources For The Same Query (Link)

Cool Tools

• Brand Radar - Discover what LLM chatbots say about your brand (Link)

• Reclaimai - Optimize your calendar (Link)

• Gamma - AI for presentations, websites, social media posts, and more (Link)

• Deepgram - Voice AI platform (Link)

• Builder - a better way to view GitHub (Link)