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Marketing News

• Google users are less likely to click on links when an AI summary appears in the results. Those who did not encounter an AI summary clicked on a search result nearly twice as often. (Link) (Link) (Link)

• 17+ Marketing Strategies for Navigating Uncertainty (Link)

• Inside Google’s secret search systems: 1,200 experiments, AI agents, and entities (Link)

• What We Learned From Studying Our Own “AI Proof” Keywords (Link)

• AI Search Optimizations You Can Do TODAY (Link)

• 43% of consumers are using AI. The Rise of AI Search Archetypes. New insights reveal how customers navigate discovery — and how brands can keep up. (Link)

• Why your organic traffic is dropping, and what to do about it. (Link)

• Google's June core update overall was a bigger update, where some sites hit by the previous helpful content and reviews updates some some partial recoveries. (Link)

• Fan-Out Technique: More Than “Optimizing for AI” (Link)

• How AI bots quietly dismantle paywalls via web search (Link)

Conversion Tips

When building a complex lead form, remember to ask the prospect interesting questions. Once they’re committed, ask for information that is harder to get, such as personal information. Somewhere in the top 25% get some contact info so you can follow up. Keep the lead form simple and ask as few questions as you can per form step. For example, start with the zip code, then follow up with a goal question like, “What type of pool do you want?” In the end, you may ask for financial information.

AI News

President Trump released an AI "action plan" on Wednesday that outlines the administration's vision for achieving global dominance in artificial intelligence. Here is the plan (Link). Here are some more articles (Link) (Link). Here are some of the top points, most of which are government-focused:

Accelerate AI Innovation

• Removing Red Tape

• Encourage Open-Source and Open-Weight AI

• Enable AI Adoption

• Support Next-Generation Manufacturing (Robots)

• Advance the Science of AI

• Accelerate AI Adoption in Government

• Drive Adoption of AI within the Department of Defense

Build American AI Infrastructure

• Streamlined Permitting for Semiconductor Manufacturing Facilities and Energy Infrastructure

• Restore American Semiconductor Manufacturing

• Build High-Security Data Centers for Military and Intelligence Community Usage

• Bolster Critical Infrastructure Cybersecurity

• Mature Federal Capacity for AI Incident Response

Lead in International AI Diplomacy and Security

• Export American AI to Allies and Partners

• Counter Chinese Influence

• Strengthen AI Compute Export Control

• Forefront of Evaluating National Security Risks in Frontier Models

• Invest in Biosecurity

Other AI news

• xAI’s ‘Project Skippy’ Used Employee Faces to Teach Grok Human Emotions, Sparking Internal Backlash (Link)

• Anthropic researchers discover the weird AI problem: Why thinking longer makes models dumber (Link) the paper PDF (Link)

• On "ChatGPT Psychosis" and LLM Sycophancy (Link)

• Researchers from top AI labs, including Google, OpenAI, and Anthropic warn they may be losing the ability to understand advanced AI models (Link)

• Stop Building AI Tools Backwards (Link)

• Amazon closes Shanghai AI research lab in latest cost-cutting move (Link)

• Google Photos adds AI features for ‘remixing’ photos in different styles, turning pics into videos (Link)

• YouTube Shorts is adding an image-to-video AI tool, new AI effects (Link)

• FDA’s AI tool “hallucinates confidently.” (Link)

• AI Markets Have Crystalized (Link)

• Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era (Link)

• From ChatGPT to Gemini: how AI is rewriting the internet (Link)

• Qwen3-Coder: Agentic Coding in the World (Link)

Cool Tools

• Plumb - Build and monetize AI workflows (Link)

• BitChat - offline messaging app (Link)

• Magic Light - Art Generator (Link)

• Dot - AI Data Analyst (Link)

• Cramd - flash card generator (Link)