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3 Tactics to Place in AI Search

SEO is evolving from a focus on ranking alone to a combination of ranking and AI search attribution. Clicks from organic search engine placement are dropping, though some say the quality of traffic has improved. We are now in the middle of a new era for organic positioning. Content is still king, but the formats are changing.

1. Optimize Entity-Based SEO
Have a strong knowledge graph. Identify yourself and your product or service on popular sites. Use structured data and schema markup to help AI understand your content. This includes adding organization, products, the personal, and FAQs to the content.

2. E-E-A-T: Experience, Expert, Authoritative, Trustworthy
Demonstrate your expertise and authority with mentions, links, and citations from other sources. Your content should also be comprehensive, with in-depth original thoughts. Post where your target market hangs out to increase engagement.

3. Create Conversational Content
AI is a conversational medium. To capture its attention, your content has to be structured with questions and answers to match what people are asking.

Marketing News

• ChatGPT Mostly Sources Wikipedia, Google AI Overviews, and Perplexity AI Mostly sources Reddit (Link); now you know where to put your content.

• New Business Survey for Ad Agencies by RSWUS (Link)

• Does every marketing channel actually suck right now? (Link) and history and future of Blogs (Link)

• Meta unveils generative AI tools for automated video, branding, and creative ads (Link)

• The Great Decoupling or Why Your Clicks Are Down and Impressions Up. Welcome to the era of zero-click SEO (Link) (Link)

• 3 soft skills that are critical for SEOs in 2025 (Link)

• Google: No AI System Currently Uses LLMs.txt (Link)

• AI Mode is the future of Search. How will you adapt? (Link)

• Amazon is about to be flooded with AI-generated video ads (Link)

• You Can Now Edit Videos With Meta AI (Link)

• How multimodal discovery is redefining SEO in the AI era (Link)

• ChatGPT leads on generative AI traffic share, but Google is rising (Link)

• Google On Unrelated Content As A Search Ranking Issue (Link)

• Google Updates Ranking Algorithm For Explicit Content & Videos While Updating SafeSearch Docs (Link)

• How to Write Good Content Using AI? (Link)

• ChatGPT leads on generative AI traffic share, but Google is rising (Link)

• How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation (Link)

• Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority (Link)

• Google Analytics vs Adobe Analytics Statistics – Which is Better? (Link)

• Mastering the Art of White Hat Link Building (Link)

AI News

• The Trump administration appears to be planning its own chatbot. The plan is to launch a new API called AI.gov on July 4th (Link)

• Salesforce raises prices 6% on Slack and more, promises more AI integration as a result (Link)

• Google starts testing ‘Search Live’ in AI Mode (Link)

• Perplexity received 780 million queries last month, CEO says (Link)

• Firefox quietly starts testing Perplexity AI as a built-in search engine (Link)

• Hexagon unveils humanoid robot AEON with Nvidia (Link)

• Musk’s xAI burns through $1 billion a month as costs pile up (Link)

• UH adopts cutting-edge AI system for precision cancer treatment (Link)

• OpenAI is winding down its work with Scale AI, whose founder is joining Meta (Link)

• Elon Musk says Tesla robotaxi rides in Austin ‘tentatively’ set to begin June 22 (Link)

• Sam Altman thinks AI will have ‘novel insights’ next year (Link) (Link)…. And how much water does ChatGPT use? (Link)

• OpenAI releases o3-pro, a souped-up version of its o3 AI reasoning model (Link) (Link)

• Meta launches AI ‘world model’ to advance robotics, self-driving cars (Link)

• AI will shrink Amazon’s workforce in the coming years, CEO Jassy says (Link)

• How to make an agent with OpenAI (Link)

Cool Tools

• Dia - AI-first browser (Link) (Link)

• Exa - Agentic search (Link) (Link)

• Weavey - workflows for creativity (Link)

• Xcode - Apple code tool (Link)

• Boardy - network connector (Link)