Optimize - The State of AI in 2024 | Infinite Scroll Test Results

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Marketing News

• Google has reduced AI search results and it now only makes up 15% of queries (Link). I guess Google is not confident in its results (Link).

• TikTok says a cyberattack targeted brands and celebrity accounts, including CNN (Link).

• Select Google Ads advertisers are being offered the 'unique opportunity' to help shape current and unreleased products via surveys (Link).

• Navigating the Reddit Rabbit Hole: SEO Opportunities and Pitfalls for Brands (Link).

• In comes GEO out goes SEO: Generative Engine Optimization still looks the same with a different name (Link).

• June 5th Google search ranking algorithm volatility (Link).

• 5 ways advertisers can prepare for Google’s AI Overviews: Tactics to stay competitive (Link).

• Here is a hack to get ranked on Google: You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results (Link).

• Google’s documentation leak: 12 big takeaways for link builders and digital PRs—Links still matter – and relevancy matters a lot (Link).

• Rethinking your keyword strategy: Why optimizing for search intent matters (Link).

AI News

• The state of AI in early 2024: Gen AI adoption spikes and starts to generate value (Link).

• OpenAI’s growing list of partnerships - Brands partnering with OpenAI will likely gain an unfair advantage in the form of featured content and citations in ChatGPT (Link).

• What Chip Huyen learned from looking at 900 most popular open-source AI tools (Link).

• NASA and IBM research apply AI to weather and climate (Link).

• Janet Yellen warns AI in finance poses ‘significant risks’. Interesting take on “all models are the same” and only a few companies are making modes” (Link).

• Right to Warn about AI suggested policies (Link).

• We'll need universal basic income to deal with the impact of AI on inequality. - AI 'godfather' (Link).

• Asana’s new ‘AI teammate’ can tell people what to do at work (Link).

• Fine-tune and deploy your custom Mistral models using Mistral fine-tuning API and SDK (Link).

• LlamaCare: A Large medical language model for enhancing healthcare knowledge sharing (Link).

• The future of foundation models is closed-source. If the centralizing forces of data and computing hold, open and closed-source AI cannot both dominate long-term (Link).

• Stable Audio Open - An open-source model for audio samples and sound design (Link)

• AI is used to predict potential new antibiotics in a groundbreaking study. Scientists used an algorithm to mine ‘the entirety of the microbial diversity’ on Earth, speeding up antibiotic resistance research (Link).

• How Apple fell behind the AI race (Link).

Cool Tools

• OAM - Rental property AI concierge (Link)

• FormShare - Make forms more conversational (Link)

• Minion - a reminder bot (Link)

• Kroolo - a productivity bot (Link)

• Falcon - a scrum master productive bot (Link)

• MailMaestro - email writing assistant for Gmail and Outlook (Link)

• Fliki - Text to Video editor for voiceovers, video clips, and other features (Link)

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

Does infinite scroll on a category page increase add-to-cart and checkout success?

Newsletter members: 73% voted for Variation A

The actual results: Variation A won
Variation B Add to Cart -5.10% @ 100% statistical confidence
Variation B Checkout Success -4.02% @ 100% statistical confidence

Although Infinite Scroll may work on social feeds to stimulate the brain like a drug, for e-commerce it has the opposite effect— at some point, the shopper is overwhelmed with choices and then makes no choice.

Depending on your target audience, testing the number of items shown will differ between desktop and mobile devices.

See you next week for another test!