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Marketing News

• A list of tools to spy on your competitor’s ads. (Link)

• Build loyalty with a simple thank you message after purchase. (Link)

• Product-led sales refresher on When, Who, Where, and What. (Link)

• Google will crawl your site more often if the quality of content is good. (Link) and (Link) … not if you just post a lot of content (Link) and (Link)

• Bing announces GPT-4 Deep Search is now available. (Link)

• More on the demise of Google Search from Sam Altman (Link). Here is an opinion on why Google will not be affected. (Link)

• SaaS landing page must-haves. (Link)

• Adobe announces new AI ad creation platform. (Link)

• How to create good content that Google will rank as original. (Link)

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AI News

• Amazon invests $2.75 Billion in Anthropic, total investment is now $4 Billion! This is one of Amazon’s biggest investments ever. Anthropic was founded by ex-OpenAI employees and is known for its Claude LLM. Anthropic’s other investors are Google and Salesforce. Total funding is now over $7.3 Billion. (Link)

• 2X to 5X increase in AI investment for enterprise business in 2024. 46% use open-sourced models, with control and security being more important than cost. (Link)

• How hackers can read your encrypted AI conversations. (Link)

• The UN votes 100% on AI “to govern this technology rather than let it govern us”. (Link)

• Zilliz's new vector database is 50x faster than CPU-based indexes with Nvidia. (Link)

• Better late than never - Apple to release new AI app store (Link) but won’t include its own AI bot in the next release. (Link) It may use other company’s AI. (Link)

• Time to upgrade your computer? - New PC will have MS Copilot built in the Neural Processing Unit chips. (Link)

• Sora by OpenAI - Create videos from text. (Link)

Cool Tools

• VocalRemover - Make your own backtracks to practice your music. This tool removes the vocals from instruments (Link)

• Suno - Make a song with AI. (Link)

• 11x - An AI sales rep. (Link)

• Three tools for hiring employees: HireVue (Link), Phenom (Link), Sapia (Link)

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

Below are the results from last week’s test.

On a product page, which variation created more clicks to add-to-cart?

Newsletter members: 57.14% voted for Variation A

The actual results: Variation A with a percentage saved. Clicks on Add to Cart had a lift of 12.5% @ 92% statistical confidence.

This is called price anchoring. Every eCommerce store owner must understand this concept because it sets the stage for the value of a product in the shopper’s mind. “This value is $49, but today you can get it for X!” This test has to do with how to show the amount off. The general rule of thumb is if a product is over $100 US dollars, then use $ off. If it’s under, then use % off.

If you look at this in extremes, it makes sense. For example, a $10 product that is 25% off sounds like a bigger savings than $2.50. A $500 product that is 25% off sounds like a small savings than $125.

With all tests, you must test this on your site before implementing it. A test result from one site does not indicate it will be the same on another site due to many factors.

See you next week for another test!