Optimize - SEOs view Google SGE as a Threat | Add to Cart vs View Details Test results

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Marketing News

• Will people click links in SGE (Search Generative Experience) Results? (Link)

• Google Analytics’ time on page metric is flawed (link)

• Meta unveils generative AI features – images and text – to help advertisers automate parts of ad creation (Link)

• How to create a content outline: A step-by-step guide (Link)

• Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success. Google is focusing on identifying people to whom it can apply E-E-A-T signals because it wants to serve the most credible and trustworthy information to its audience (Link)

• SEO lessons from Reddit: Takeaways for your own content strategy (Link)

• How an e-commerce site increased commercial monthly organic traffic from 37K to 210K. Key tactics for driving e-commerce SEO success include targeting high-search commercial keywords and earning brand mentions through digital PR. (Link)

AI News

• 64% of technical SEOs believe AI isn’t a job security threat;

  However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies (Link)

• Google built a medical AI that can train itself and outperform real doctors (Link)

• I saw The Matrix last night then read this today: Neuralink Safety Concerns Drove Co-Founder to Break Up With Elon Musk (Link)

• Microsoft launches AI chatbot for spies (Link)

• Microsoft's in-house AI model, reportedly called MAI-1, is a chance for CEO Satya Nadella to prove he doesn't need OpenAI (Link)

• OpenAI is releasing a tool designed to detect content created by its own popular image generator, DALL-E (Link)

• Teachers grade AI essays higher than students (Link)

• Google DeepMind’s new AI can model DNA, RNA, and ‘all life’s molecules’ (Link)

Cool Tools

• Upend - A new AI search engine (Link)

• Emma - Create an AI-powered assistant (Link)

• Climbing - AI rock climbing coach (Link)

• Storyville - Personalized bedtime stories for your kids (Link)

• Affine - Helps you better write, draw, and present for mindmaps, storyboards, and more (Link)

• FixRel - Facing relationship conflicts? Share details, and receive AI-crafted responses. (Link)

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

4 products per row are displayed on a homepage and the category page; which CTA, “Add to Cart” or “View Details,” had the greatest clicks?

Newsletter members: 50% voted for Variation A and 50% voted for Variation B

The actual results: 
Home page: View Details had a lift of 32.38%
Category page: View Details had a lift of 36.92%

The ‘Add to Cart’ call-to-action can be misleading. Many ‘Add to Cart’ CTAs are designed to go to a product page instead of adding the item to the cart, confusing users. At the beginning of this test, View Details did better on the home page, and ‘Add to Cart’ did better on the category page. Over time, as the test collected enough data to reach statistical confidence, ‘View Details’ was the winner. Results vary depending on the product’s simplicity and purchasing options. The bottom line is that you have to test this one as it can be different for each situation.

See you next week for another test!