Optimize - SEO and Search Generative Experience | Sub Navigation Test Results

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Marketing News

• How will Search Generative Experience affect local SEO & businesses (Link).

• How to create a high-performance funnel in Meta Ads by consumer journey stage. A step-by-step guide (Link).

• Gen AI search engine Perplexity soon to sell advertising (Link); will this affect Google? (Link).

• How to do a content audit (Link).

• Fulfillment at work and life. This exercise helps align “Joy, Skill, and Need” for employees and founders (Link).

• Meta AI answers will now have Google and Microsoft for search results (Link).

• Lifestyle content marketing to reach your ideal customer (Link).

AI News

• “The Instruction Hierarchy: Training LLMs to Prioritize Privileged Instructions to improve LLM security.” This method to GPT-3.5, showing that it drastically increases robustness (Link) (Link).

• Claude 3 shows promise of becoming “self-aware” (Link).

• Amazon AWS has introduced a feature allowing companies to import and manage their custom AI models on its Bedrock platform (Link).

• Adobe launches new image-generation model (Link).

• Ray-Ban’s Meta Smart Glasses use multimodal AI (link).

• How ChatGPT works (Link).

• LLM speed tests (Link).

Cool Tools

• Persuva - Create high-converting ad copy to grow your business (Link).

• Jack - AI marketing copywriter (Link).

• SecBrain - Harness the power of AI to help you remember everything (Link).

• Finchat - AI-powered investment research (Link).

• Dart - AI project management tool (Link)

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

Which navigation increased sales? One variation has a fixed sub-navigation while the other opens when Shop is clicked.

Newsletter members: 66% voted for Variation B

The actual results: Variation B for successful checkout had a lift of 12.16% @ 77% statistical confidence.

The basic rule here is that the sub-navigation will not get clicked as much if it is not visible. A shopper looking for one product may discover another if it is visible. However, there is a balance here. Too much in a navigation can cause visual noise and nothing is read.

With all tests, you must test this on your site before implementing it. A test result from one site does not indicate it will be the same on another site due to many factors.

See you next week for the next test!