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Marketing News

• A new licensing standard – Really Simple Licensing (RSL) – aims to let web publishers set terms on how AI systems use their content. Pay-per-output? AI firms blindsided by beefed-up robots.txt instructions.

  "Really Simple Licensing" makes it easier for creators to get paid for AI scraping. (Link) (Link)

• AI Optimization Test: Footers are back like 2003 (Link)

• Google’s Danny S About Optimizing for LLM Search (Link)

• Google AI Mode may become the default Google Search experience “soon.” (Link)

• Measuring GEO: What’s trackable now and what’s still missing (Link)

• Ranking in Google doesn’t guarantee visibility in ChatGPT: Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn’t ensure visibility in AI results (Link)

• Are Google’s AI Overviews eating your PPC revenue? Key things to know (Link)

• 5 smart ecommerce retargeting strategies to recover lost sales (Link)

• How to optimize B2B SaaS user journeys with GA4. See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth. (Link)

• SEO is a waste of time if it doesn't focus on scale (Link)

AI News

• A guide to understanding AI as normal technology (Link)

• Claude API: Web fetch tool (Link)

• AI Adoption Rate Trending Down for Large Companies (Link)

• Microsoft to lessen reliance on OpenAI by buying AI from rival Anthropic (Link)

• AI adoption linked to 13% decline in jobs for young U.S. workers, Stanford study reveals (Link) (Link)

• Claude can now create and edit files (Link)

• ByteDance unveils new AI image model to rival Google DeepMind’s ‘Nano Banana’. ByteDance claims that Seedream 4.0 beat Gemini 2.5 Flash Image for image generation and editing on its internal evaluation benchmark (Link)

• Elon Musk's Neuralink says 12 patients have used its brain interface chips for 2,000 days and 15,000 hours (Link)

• OpenAI tests new tools for effort control and conversation branching (Link)

• DuckDuckGo adds access to advanced AI models to its subscription plan (Link)

• Switzerland releases its own AI model trained on public data (Link)

• Google Vids adds AI avatars to its video editor and launches a consumer version (Link)

• Anthropic will start training its AI models on chat transcripts (Link)

Cool Tools

Low-cost AI Search Ranking / Tracking Tools

• Kick - AI for Bookkeeping (Link)

• Mind Map Wizard - AI for mind mapping (Link)

• Oboe - Learning course system (Link)

• Napkin - turn text to images to share idea (Link)

• Cofounder - AI cofounder for your biz (Link)