Optimize - Putting Brands in LLMs | Anthropic Released New Models

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Marketing News

• How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools? by Rand Fishkin (Link)

• How to Avoid Strategy Myopia by Seth Godin (Link)

• Google: It's Tempting To Optimize For Tool Metrics; There's No SEO Shortcuts (Link)… MOZ on what is Domain Authority (Link)

• Tools and techniques to find good keywords (Link)

• Dow Jones and New York Post Sue AI Startup Perplexity, Alleging ‘Massive’ Copyright Infringement (Link)

• 6 Best Content Marketing Tools from Shopify (Link)

• Forbes Manipulating Google Search AGAIN, This time for E-Bikes “Search is total shit at the moment and Google doesn't seem to care.” (Link)

• The FTC’s rule prohibiting fake online reviews is officially live. The rule will allow agencies to strengthen enforcement, seek civil penalties against violators, and deter AI-generated fake reviews (Link) the ruling (Link)

• How to design landing pages that boost SEO and maximize conversions (Link)

AI News

• Leveraging AI in Sales to Capture Revenue Growth. Video (Link), Webinar (Link)

• Character AI being sued for teen suicide (Link)

• Here’s how ChatGPT integration works for Apple Intelligence (Link)

• Can You Turn Off Big Tech’s A.I. Tools? Sometimes, and Here’s How. (Link)

• Anthropic released its newest AI model (Link)

• The agents are coming — the AI agents, that is. (Link)

• Gemini app simplification continues with ‘Ask Gemini’ (Link)

• Pocket Pal - phone app to run LLM’s… just wait till all phones have AI chips (Link)

• Meta Introduces Spirit LM open source model that combines text and speech inputs/outputs (Link)

• AI’s impact on elections is being overblown - MIT Tech Review (Link)

• GE HealthCare brings AI to cancer research (Link)

• Thinking Like an AI (Link)

Cool Tools

• Orange - summarize YouTube comments to find audience insights (Link)

• Ideogram - releases Canvas an AI magic fill and extend tool (Link)

• Pixyer - AI background generator for product photos (Link)

• CapGo - Ai spreadsheets that auto-fill data (Link)

• Averi - AI tool to create marketing strategy and content (Link)