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Marketing News

• How to Choose Colors for Your Ecommerce Site, color psychology (Link)

• 15 product picture ideas for creative visuals that drive sales (Link)

• 6 colors to boost sales (Link)

• 2025 State of AI in Retail: Exploring the Impact of AI on the Customer Journey. 45% of retailers use AI weekly or more, but only 11% say they’re ready to scale it across the business. (Link)

• There’s no such thing as an AI rank tracker (Link)

• Do We Need A Separate Framework For GEO/AEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)? Google Says Probably Not (Link)

• We Got Hit by a Google Penalty After Publishing 22,000 AI Pages. Here's What Happened. (Link)

• What Skills Are CMOs Focused On for the Year Ahead? (Link)

• Google’s Index Now Powers ChatGPT. Unlike top search engines, ChatGPT does not maintain an index of global websites. It has relied instead on Bing’s index and search for training and sources. However, recent third-party tests suggest ChatGPT has switched to Google for that purpose. (Link)

• What are the Different Types of Backlinks? (Link)

• Zero Clicks Given: Is Content Still King in the Age of AI Search but you have to place it in different media channels (Link)

• Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future. Google’s AI analyzes page content and creative assets to match with relevant queries. (Link)

• How To Choose the Best Marketing Analytics and Attribution Strategy. Think Customers (Link)

• You might be ghosting the internet. Can it survive? (Link)

• AI Mentions: How to Get LLMs to Mention Your Brand (Link)

• 5 Methods To View a Page as Googlebot (Link)

• June 2025 Core Update: Winners, Losers & Trends (Link)

Conversion Tips

Images are one of the most difficult elements in a design to predict the outcome. Everyone has a unique emotional response to an image. The response is based on our childhood, political and social beliefs, and other experiences. For this reason, you can never overtest images.

Two things to keep in mind are:

1. Are the eyes looking directly at the viewer to emphasize a message or looking toward another element on the page to get the viewer to notice a call to action or benefit bullets?

2. Another consideration is whether the model aligns with the viewer’s preconceived notions or ideals.

Bottom line testing images, especially on the home page and landing pages, is a process that never stops.

AI News

• Mark Zuckerberg promises you can trust him with superintelligent AI

  And he’s still really bullish on smart glasses. (Link) the letter (Link)

• Meta's $72B Superintelligence Bet is Building a Future That Could Kill Its Own Apps (Link)

• UN report finds gaps in global AI use and attitudes. Countries with higher concentrations of AI resources tend to be more pessimistic about it, report shows. (Link)

• Microsoft Nears OpenAI Agreement for Ongoing Tech Access (Link)

• Young adults are leading the way in AI adoption. Six in 10 adults have ever used AI to search for information. People under 30 are more likely to use AI for a variety of tasks, especially to brainstorm ideas. (Link)

• Google execs say employees have to ‘be more AI-savvy’ as competition ramps up. More AI dev tools too (Link)

• OpenAI launches Study Mode in ChatGPT as schools start to embrace AI as an educational tool. (Link)

• ElevenLabs Makes Building Conversational AI Agents Easy with New CLI (Link)

• Google says it will sign EU’s AI code of practice (Link) (Link)

• AI is too expensive for unlimited subscriptions. The Claude Max rate limit was right (Link)

Cool Tools

• Shadow - AI meeting task generator (Link)

• CodeRabbit - Vibe check your code (Link)

• Runaway - edit, transform and generate video (Link)

• Eigent - Multi-Agent Workflow (Link)

• Magic Patterns - prototype builder (Link)