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Marketing News

• Share of Voice: The Key to Winning in Google’s AI-Driven Search. Share of Voice on Google refers to how frequently your brand’s URLs appear on the search results page compared to your competitors. (Link)

• Claude Sonnet 3.7 is the leading LLM for AI SEO: Report. Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for now anyway). (Link)

• AI Visibility Pyramid: How to Improve Your Presence in AI Search (Link)

• AI Overviews Reduce Clicks by 34.5%. Sidenote. 99.2% of keywords that trigger AI Overviews are informational in intent. (Link)

• How to measure the impact of AI Overviews on site traffic. Assess AIO traffic using Google Search Console, a trick GA4 setup, and your favourite rank tracker. (Link)

• Search, answer, and assistive engine optimization: A 3-part approach. Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint that recommendation engines trust. (Link)

• The anatomy of compelling search ad copy (Link)

• What should the title tag length be in 2025? Optimizing title tags is key to improving your visibility in Google's SERPs – but no need to stress over character limits. Here's why. (Link)

• Want More Engagement on Your LinkedIn Company Profile? Get Less Robotic (Link)

• 15 years of Yoast: 15 SEO tips for 2025 and beyond (Link)

AI News

• OpenAI explains why ChatGPT became too sycophantic (Link)

• Zuckerberg hit the launch button on Meta AI — the company’s full-throttle answer to OpenAI’s ChatGPT. (Link) (Link) (Link)

• Forget Meta AI – WhatsApp now lets you talk directly to Perplexity and ChatGPT in the app, here’s how (Link)

• Amazon updates Q Business to let companies build public-facing chatbots (Link)

• Microsoft CEO says up to 30% of the company’s code was written by AI (Link)

• New York City wants subway cameras to predict ‘trouble’ before it happens

  It hopes that AI-enabled cameras can be used for ‘predictive prevention.’ (Link)

• Lyft’s AI ‘Earnings Assistant’ offers ideas about how drivers can make more money (Link)

• Duolingo launches 148 courses created with AI after sharing plans to replace contractors with AI (Link)

• Chinese AI lab DeepSeek has quietly updated Prover, its AI model designed to solve math-related proofs and theorems. (Link)

• Researchers secretly infiltrated a popular Reddit forum with AI bots, causing outrage. They wanted to see how artificial intelligence can be used to influence human opinion (Link)

Cool Tools

• Gemini Code Assist - AI-assisted development (Link)

• Bubble - AI-powered app development (Link)

• Bolt - Build an app (Link)

• Lovable - Build an app (Link)

• Vo- Build an app (Link)