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  • ✨Optimize✨- Less Organic Traffic from Google | How to Market Videos

✨Optimize✨- Less Organic Traffic from Google | How to Market Videos

Marketing News

  • Google Chrome Won't Roll Out Prompt To Turn Off Third-Party Cookies. Yipee! Marketers would have no data without cookies. (Link)

  • 3 More Studies Show AI Overviews Harm Google Click Through Rates 15% to 34% drop (Link). Note that there is a difference by industry. (Link)

  • Google Stops Supporting Special Announcement Structured Data On July 31 (Link) (Link)

  • The complete guide to high-impact educational video content. Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more. (Link)

  • 3 Tools to Research Competitors’ Backlinks (Link)

  • Ecommerce Benefits of Dynamic Pricing (Link)

  • Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports. (Link)

  • While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search. (Link)

  • How AI is driving client success for SEO agencies (Link)

  • Commercial Intent Keywords: The Complete Guide for Marketers (Link)

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AI News

  • José Andrés on AI, crisis tech, and rethinking the food system (Link)

  • Artificial intelligence could end disease, lead to "radical abundance," Google DeepMind CEO Demis Hassabis says (Link)

  • Microsoft thinks AI colleagues are coming soon (Link)

  • Siri’s new boss is already making big internal changes, per report (Link)

  • Introducing Embed 4: Multimodal search for business (Link)

  • The Washington Post will now let ChatGPT summarize its articles (Link)

  • The Oscars officially don’t care if films use AI (Link)

  • Generative Ghosts: Anticipating Benefits and Risks of AI Afterlives (Link)

  • Today's LLMs craft exploits from patches at lightning speed (Link)

  • Claude takes research to new places (Link)

  • Claude 3.7 Sonnet and Claude Code (Link)

Cool Tools

  • MagicPublish - social tag and title generator (Link)

  • ZEAL - Real-time restaurant availability, personalized by AI (Link)

  • Magi - Create Stunning AI Videos with Full Control (Link)

  • Boxi - AI Coding Assistant (Link)

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