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The Rise of Intelligent Websites

I see the future of websites as not a maze of pages all put together via a content directory system but a simple AI interface built for the purpose of user engagement and problem-solving. Essentially, imagine a minimalistic website primarily powered by AI.  These sites will be called Intelligent Websites.

Gone is the need to navigate through hundreds of products, category pages, and needless visual clutter that steer users away. Instead, users will be prompted to interact with your site and then shown exactly what they need, If additional information is needed, they can then click to visit an internal page. 

Intelligent Websites engage visitors through text and voice and will improve user experience and the company's brand and bottom line. Intelligent websites have AI embedded into the site.

The measurement of success on the site will change. Stickiness may drop, but that's only because visitors will find exactly what they need; lead forms will have higher quality submissions and products will be found faster with fewer pages viewed and more up-sales before purchase.

Visitors are directly connected to content, products, or services. Instead of a branching network of pages, there is a single path to the page desired. Intelligent Websites have the following properties

• Actively engages visitors in conversation directly from the home or landing page.

• Visitors no longer have to rely on the site's navigation.

• Sites will still have pages for SEO, AIO, and LLM placement.

• Page engagement increases and page views will decrease.

• Pages viewed will have higher quality visitors and a higher conversion rate.

Read the complete article about Intelligence Websites (Link)

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