Subscribe | Free AI | CRO Audit | Cool Tools

Conversion Tips

Long Form User Fatigue
To keep a prospect from abandoning a long form, break the form into small steps to increase conversion. This is for two reasons: 1) prospects only have to think about one question at a time, and 2) prospects feel committed as they continue, and they do not want to stop once they are almost done.

The question is: how do you show completion? Here are some options to test:

• Numbered steps: This can work well, especially for odd-numbered steps, but it does not actually tell the amount of time to complete each step

• Labeled steps: This explains the next step, setting the expectation, such as name, address, account info, and file upload. This can work well when there are few steps

• A completion percentage bar: This can hide the number of actual steps and give the impression of time to complete

Marketing News

• Google’s Danny Sullivan: ‘Good SEO is good GEO’ (Link)

• Why Some Sales Teams Are Actually Growing Alongside AI (Link)

• SEO isn’t dead, but the way people find answers has changed. Here are some tips (Link)

• AI Visibility Study on AI Search - How AI search operates compared to traditional Google rankings (Link)

• 19+ Expert Ideas To Update Your Traditional SEO Strategy In the AI Era (Link)

• ChatGPT, AI tools gain traction as Google Search slips: Survey (Link)

• 5 SEO Takeaways From Perplexity’s Comet Browser (Link)

• GEO and SEO: How to invest your time and efforts wisely (Link)

• SEO vs AEO vs GEO (Link)

• Shift from link building to mention building (Link)

• Looking beyond AI: 9 marketing principles that will always matter (Link)

• SEO is a waste of time if it doesn't focus on scale (Link)

• How To Measure Content Revenue and Prove Success (Link)

• 12 Book Summaries for the Busy Founder, for a busy founder facing the challenges of exploring ideas and achieving product-market fit (Link)

• What We Actually Know About Optimizing for LLM Search (Link)

AI News

• Colorado Delays Enforcement of AI Act from February 1, 2026, to June 30, 2026. Other States are looking at implementing it. This law has a $20k fine per infraction if companies do not show:

  • how the AI systems are used

  • how the AI systems were developed

  • how risks of algorithmic discrimination are measured and mitigated

    (Link) learn more about this law here (Link)

• The Fever Dream of Imminent Superintelligence Is Finally Breaking (Link)

• ‘World Models,’ an Old Idea in AI, Mounts a Comeback (Link)

• Building a 60% AI Team: Efficient, Profitable, and Surprisingly Lonely (Link)

• What Every Data Scientist Should Know About Graph Transformers and Their Impact on Structured Data (Link)

• How to Turn Claude Code Into Your Personal AI Assistant (Link)

• Thomson Reuters Is Changing Legal Research Forever: Meet Deep Research (Link)

• Cloudflare blocks the largest recorded DDoS attack peaking at 11.5 Tbps (Link)

• Spot an Item You Want to Buy? Amazon Lens Live Can Scan and Pull Up Matches (Link) (Link)

• WordPress shows off Telex, its experimental AI development tool (Link)

• Tesla Dojo: The rise and fall of Elon Musk’s AI supercomputer (Link)

Cool Tools

Low-cost AI Search Ranking / Tracking Tools

• LogicBalls - AI writing tool (Link)

• IndexBox - Stock marketing AI intelligence (Link)

• KnowNow - Market insights (Link)

• Branded - Niche research (Link)

• Gemini app tools to help students (Link)