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Marketing News

• What If We’ve Been Measuring SEO Wrong All Along? (Link)

• I Found It in the Code, Science Proved It in the Lab: The Recency Bias That’s Reshaping AI Search (Link)

• The Rise of AI Credits: Why Cost-Plus Credit Models Work, Until They Don’t. (Link)

• Why Building Brand Capital Matters For Founders (Link)

• How to Rank in AI Search to Increase GA4 Traffic in 30-days. Perplexity (Link), Google Gemini (Link), ChatGPT (Link)

• AI Search Visits Surging in 2025—But Organic Search Remains the Cornerstone of Digital Growth. While AI may be the fastest-growing channel, the smartest marketers are winning by combining AI readiness with proven SEO strategies (Link)

• 6 Pitfalls to Avoid When Using ChatGPT for Website Content (Link)

• How AI Really Weighs Your Links, Analysis of 35,000 datapoints. Do backlinks still earn visibility in AI-based modalities of search… and if so, which ones? (Link)

• 5 Content Marketing Ideas for November 2025 (Link)

• AI Overview Citations Now 54% from Organic Rankings. 16-month study reveals AI Overview citations increasingly overlap with organic rankings, growing from 32% to 54% (Link)

• When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode (Link)

• Driving Pipeline Growth with Generative Engine Optimization (GEO) (Link)

• Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet. (Link)

• AI Agents Are Changing How Ads Work (Link)

• AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. (Link)

• Building Resonant Brands with AI (Link)

• Why Your Brand Needs a Point of View Exchange, and How To Build One. (Link)

AI News

• Tutorial: 7 Ways to Make ChatGPT Run Your Business (Link)

• Greatest irony of the AI age: Humans being increasingly hired to clean AI slop (Link)

• From Claude Code to Agentic RAG, The Rise of Agentic Retrieval Over Vector Indexing (Link)

• AI Will Not Make You Rich (Link)

• Michael Dell says ‘at some point there’ll be too many’ AI data centers, but not yet (Link)

• Google’s AI security plan (Link)

• Petri: An open-source auditing tool to accelerate AI safety research (Link)

• Cursor - Introducing Plan Mode (Link)

• Mathematical discovery in the age of artificial intelligence (Link)

Cool Tools

• Colorendo - AI-generated coloring pages (Link)

• Opal - Google, build AI mini Apps (Link)

• Hands Off - helps you break bad habits, nail biting etc (Link)

• Repo Prompt - Make AI understand your code like you do (Link)

• Comet Browser - Perplexity’s Comet browser Download (Link)