• Optimize
  • Posts
  • ✨Optimize✨- How AI & Language Models Work | AI Is Breaking the Web | Optimize for LLMs & AI

✨Optimize✨- How AI & Language Models Work | AI Is Breaking the Web | Optimize for LLMs & AI

This week’s sponsor is Ometrics AI

Marketing News

  • Cloudflare CEO Sounds the FIRE Alarm: AI Is Breaking the Web’s Economy! Search Is Broken! (Link)

  • Optimize for LLMs & AI with Third Party Signals (Link)

  • Come on, Don't Just Rely on Traditional SEO - Your Website Needs to Be AI-Ready (Link)

  • A retailer's guide to mastering customer data (Link)

  • Netflix is getting a big TV redesign and AI search. “Our redesigned homepage is simpler, more intuitive.” Design uses AI on mobile and a new navigation. You know this was tested for better results… (Link)

  • Google Ads New AI Max For Search Campaigns (Link) The good, Bad and Other (Link)

  • Get Your Products on ChatGPT Shopping (Link) (Link)

  • How ChatGPT search ranks products and merchants. ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are displayed and ranked. (Link)

  • From TikTok to Google SERPs, creator-led content is now a key pillar of search. Learn to build trust and drive discovery today and beyond. (Link)

  • 10 ways to leverage generative AI for advanced SEO. Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics. (Link)

  • Google doesn’t hate AI content: It just hates bad content (Link)

  • 10 Tips for Writing Awesome Website Content in 2025 (Link)

  • The Ultimate Guide to Buying Backlinks in 2025 (Link)

AI News

  • How Language Models Work. A 100-percent jargon-free guide (Link), How AI Works (Link)

  • Amazon is working on an AI code-generation tool (Link)

  • Hugging Face releases a free Operator-like agentic AI tool (Link) Similar to Open AI (Link)

  • Introducing Anthropic's AI for Science Program (Link)

  • Amazon develops a robot that ‘feels’ touch, just like its human workers (Link)

  • Amazon’s Zoox issued a robotaxi software recall after a crash into a passenger vehicle in Las Vegas

  • Google on Tuesday announced the launch of Gemini 2.5 Pro Preview (Link)

  • What is AutoRound? As large language models (LLMs) and vision-language models (VLMs) continue to grow in size and complexity, deploying them efficiently becomes increasingly challenging. Quantization offers a solution (Link)

  • FutureHouse previews an AI tool for ‘data-driven’ biology discovery (Link)

  • Mistral claims its newest AI model delivers leading performance for the price (Link)

  • How to train an AI model without falling into GDPR pitfalls? (Link)

  • When Does an AI Image Become Art? A Whitney Museum curator explains the history of art versus digital tech (Link)

  • NVIDIA just dropped a speech AI. Speech Transcription with parakeet-tdt-0.6b-v2 (Link)

  • A.I. Is Getting More Powerful, but Its Hallucinations Are Getting Worse. A new wave of “reasoning” systems from companies like OpenAI is producing incorrect information more often. Even the companies don’t know why. On one test, the hallucination rates of newer A.I. systems were as high as 79 percent. These systems use mathematical probabilities to guess the best response, not a strict set of rules defined by human engineers. So they make a certain number of mistakes. “Despite our best efforts, they will always hallucinate,”

Cool Tools

  • Consensus - AI Search Engine for Research (Link)

  • Harvey - Domain-specific AI for law firms (Link)

  • Ducky - managed AI retrieval service (Link)

  • Yes/ No Tarot - AI Tarot Reading (Link)

  • AI Song Generator - AI Song and Music Generator (Link)

You will receive actionable tips and suggestions for testing. Learn how to increase your site’s conversion rate and decrease your cost per acquisition. Get your Free Conversion Audit!