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Marketing News

• AI Overview Analysis & Study of 118M Searches: July 2025 (Link)

• The Bing Bong! It's easier to rank in Bing, and it also powers multiple LLMs. Maybe it's time we give it some attention? (Link)

• Google: Barely Indexed Sites Can Mean Google Isn't Convinced Of The Site Overall (Link)

• Why Branded Queries Matter Now More Than Ever (Link)

• A Breakdown of Booking.com’s SEO Strategy (Link)

• Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back (Link)

• Goodbye ContentKing: My Free SEO Alert System Using Screaming Frog (Link)

• 7 ways to grow brand mentions, a key metric for AI Overview visibility. To show up in AI search, you need to be mentioned credibly, often, and in the right places. These tactics will help you get there. (Link)

• Mastering the Algorithmic Trinity: A Leader’s Guide to Controlling Brand Narrative in the AI Era. (Link)

• How to make ecommerce product pages work in an AI-first world (Link)

• Google Explains How Long It Takes For SEO To Work (Link)

• Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO (Link)

• AI Search Clickthroughs Aren’t Clicky Enough; How Content Farms Bought The Farm (Link)

Conversion Tips

Here is a quick way to test a landing page. Ask someone to look at the page for no more than 3 seconds, then ask them…

• What was the page selling?

• What were three benefits of the product or service?

• What was the call to action?

• Were there any risks associated with signing up or purchasing, or is there an obstacle to going forward?

There are two types of buyers: those with the attention span of a gnat those that review everything in detail. Most have a very short attention span.

If the test above failed, look at color contrast, shorter sentences, headlines, and font types to improve the page.

AI News

• Grok 4 benchmark results: Tops math, ranks second in coding (Link) (Link) Grok 4 vs Grok 3 vs Gemini 2.5 Pro vs o3 vs Claude 4: (Link)

• Gartner Forecasts 148% Year-Over-Year Growth in GenAI Spend (Link)

• Why Google’s AI Overviews Can’t Answer Simple Spelling Queries (Link)

• What happened at Shopify when they got the directive to use AI (Link)

• AWS is launching an AI agent marketplace next week with Anthropic as a partner (Link)

• Claude for Financial Services (Link)

• The government wants AI to fight wars and review your taxes. The Trump administration is pushing federal agencies to rapidly adopt artificial intelligence tools. Are the efficiency gains worth the risks? (Link)

• Accelerate generative AI inference with NVIDIA Dynamo and Amazon EKS (Link)

• Now Microsoft’s Copilot Vision AI can scan everything on your screen (Link)

Cool Tools

• Godmode - Automate repetitive tasks (Link)

• Paxo - Note taker for face-to-face meetings (Link)

• Perplexity Comet Browser - (Link)

• Grok 4.0 - (Link)

• Factory - Delegate software development tasks (Link)