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Marketing News

• Google AI Overviews launches in US search results. How will this affect organic search results? (Link); How to use (Link).

• Google is redesigning its search engine — and it’s AI all the way down (Link).

• But wait… Google added a filter called “web” so you can see results with no images or text, just blue links… kinda retro (Link).

• 3 Contextual Link-Building strategies that actually work (Link).

• How to use RegEx in GA4 and Looker Studio (Link).

• 10 deadly sins for B2B growth (Link).

• Social traffic is changing and so should your social strategy for 2024. Social media platforms now de-emphasize the value of a large following. The new focus means every post must compete to be seen (Link).

• Watermark your text to AI-proof your content (Link).

• How to write faster with or without an AI assist (Link).

• 10 years after "Growth Hacking"—lessons learned (Link).

AI News

• From ChatGPT to Gemini: how AI is rewriting the Internet (Link).

• Teens making friends with AI chatbots (Link).

• Google is diving deep into AI. Here are 100 updates and new products (Link).

• Google’s Astra is its first AI-for-everything agent (Link).

• Meta’s AI system ‘Cicero’ learning how to lie and deceive humans: study (Link).

• Open AI GPT 4.0, the new flagship model that can reason across audio, vision, and text in real-time (Link).

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Cool Tools

• Snatched - A game lures AI NPCs to your alien ship (Link).

• Promptordle - An AI-based Wordle (Link).

• Pixii - Create multiple ads and social posts (Link).

• Insight XR - Capture spatial data, identify high-intent users, and provide them with actionable insights (Link).

• Shortlist - AI recruiter to screen candidates (Link).

• PhotoHero - Swap people, faces, and backgrounds in photos (Link).

• Devv - The next-gen search engine for developers (Link).

• The Swing Savvy - Not Dance—AI-driven golf coaching (Link).

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

Are there more add-to-cart clicks with the subscription option as default?

See you next week for the test results!