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Marketing News

• HUGE Google Search document leak reveals inner workings of ranking algorithm. The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking. (Link)

• How AI Mode Works and How SEO Can Prepare for the Future of Search (Link)

• Remove or Keep? What To Do with Low-Activity Webpages (Link)

• Burying the internet alive (Link) (Link)

• AI Search and SEO: POV on Google's AI Mode, ChatGPT (Link)

• 10 unconventional things I'm doing to grow my newsletter (Link)

• An Overview of Each Platform’s AI Tools for Advertisers (Link)

• Poll: Most SEOs Are Scared About Google AI Mode (Link)

• Search is having a midlife crisis. And it’s glorious. AI didn’t kill search. It might’ve accidentally brought it back to life. (Link)

• Google shifts Enhanced Conversions configuration to a new GTM tag. Google has moved Enhanced Conversions configuration to a new tag in GTM, prompting advertisers to update their setups for accurate conversion tracking. (Link)

• What Is SEO – Search Engine Optimization Guide (Link)

• 5 practical SEO experiments with AI as a co-pilot. What if AI could assist in your SEO experiments? See how generative AI can act as a co-pilot to transform your workflows. (Link)

• AI is changing shopping. Will consumers buy in? (Link)

• Your Content Strategy Isn’t Broken — It’s Just Outdated (Link)

• Survey finds that most U.S. ecommerce companies rate their artificial intelligence ROI as good (Link)

AI News

• “AI is going to be bigger than the internet.” Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome. The head of Google discusses the next AI platform shift and how it could change how we use the internet forever. (Link) (Link) (Link) … Doesn't Think Web Publishing Is Dead (Link)… Defending Search (Link)

• Opera’s new AI browser promises to write code while you sleep. Opera Neon might be the first ‘AI agentic browser,’ but it’s not ready for you to try just yet (Link)

• Anthropic launches a voice mode for Claude (Link) (Link)

• AI may already be shrinking entry-level jobs in tech, new research suggests. Big Tech companies reduced the hiring of new graduates by 25% (Link)

• Mistral's Agents API enables AI agents to collaborate and connect with external systems (Link)

• Claude can now search the web (Link)

• AI to Crack Down on Dangerous Colorado Drivers (Link)

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