Optimize - Google Removes Scrolling | ChatGPT Removes Voice | Mobile Nav Test

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Marketing News

• The four marketing fundamentals that can make or break your business growth (Link)

• The reputation checklist: Essential for any brand (Link)

• SEO methods on how to outrank competitors by targeting low DR (Link)

• 50% of your site traffic is from a human and what to do about it (Link)

• Stripe analyzes Buy Now vs Pay Later; 14% increase in revenue (Link)

• Shopify announces new updates and features (Link)

• Does adding a red dot on buttons increase revenue? No, but it does increase clicks (Link)

• Google removes continuous scrolling and goes back to results by page. They must have read our test in this newsletter showing continuous scrolling does not increase conversions (Link)

• How to use the ‘perfect click’ to optimize for AI-assisted search results (Link)

• 7 LinkedIn Ad settings and tactics you didn’t know you needed (Link)

• The Future of GA4: Where do we go from here? Missing features from GA3 and more (Link)

• Amazon creates a discount store to block Temu and Shein (Link)

AI News

• YouTube is trying to license music for AI usage (Link). Other AI startups sued by record labels for making AI music (Link)

• How AI is affecting freelancers (Link)

• But AI is estimated to create another 97 million new jobs (Link)

• ChatGPT-5 luanch stalled to late 2025 (Link)

• Reddit starts protecting its data against AI Crawlers (Link)

• Google’s 7 principles for AI regulations (Link)

• Anthropic luanches “Projects” (Link)… Magai already has this “Workspace” (Link)

• This prompting toolkit almost entirely made from Sonnet 3.5 (Link)

• OpenAI said ChatGPT voice mode is not ready for primetime and delays the launch (Link)

• An intuitive explanation of sparse autoencoders for LLM interpretability (Link)

• The Future of LLM-based agents: AI agents are a promising approach for using Large Language Models (LLMs) to do real work (Link)

• Huggyface LLM comparison: LLM performance is plateauing (Link)

• Figma launches new AI tools (Link)

Cool Tools

• Magai - Combines multiple LLMs to choose from with writers in mind. (Link)

• SimplyPut - AI data conversations and insights (Link)

• Midday - Monitor your business financials (Link)

• RunDiffusion - Open source AI tool (Link)

• SecAI - and AI security bot (Link)

• Lazy - Build and modify web apps with prompts and deploy to the cloud (Link)

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

Which mobile navigation had the best conversion rate for checkout success?

See you next week for the test results!