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Latest News

• Anthropic announced a Cluade 3 release with impressive specs. See the comparison, note ChatGPT-4 was not included for tech specs but some say it is better at writing. (Link)

• Microsoft Copilot is coming to OneDrive in late April with the promise of quick retrieval of your documents. (Link)

• Cloudflare is announcing the development of Firewall for AI. (Link) The security is set before the LLM to protect against bad actors hijacking your LLM, so hacks that happened on Hugging Face (Link) won’t happen.

• New LLM models are being released very quickly, but what will happen if they all end up being the same? Could there be a reduction in LLM pricing? (Link)

• Amazon’s AI Shopping bot, Rufus, (Link) is not getting good reviews during beta testing. It appears the bot is mostly Generative AI, so if you ask about a specific product it does ok but it does not do as well with general questions about a category of products. (Link)

• Shopify now allows Plus stores to offer exchanges so the original purchase revenue does not leave your account. (Link)

• Google’s Behavioral Modeling for Consent Mode (Link) in GA4 to track online shopping personalization and remarketing is required as of March 1st. This is to appease the EU and is part of the removal of cookies. E-commerce platforms like BigCommerce now have this built-in. (Link)

• Kayak is now using AI via ChatGPT to help you with your travel. (Link)

• Google's next release is trying to tackle spammy content… “We’re making algorithmic enhancements to our core ranking systems”. I guess they got the message that they need to improve search results… I wonder if they will publish results for requiring DMARC. (Link)

• Is your job being replaced by AI? This chart shows the freelance site Upwork’s reduction in jobs due to ChatGPT. (Link)

Cool Tools

• Listner now has AI to write your podcast titles and content. (Link)

• Outfit - For those of you who can’t figure out what to wear on a date. (Link)

• Do Not Pay - Uses AI to help you fight big corporations, protect your privacy, find hidden money, and beat bureaucracy. (Link)

• Starry AI - A generative AI art tool available on the web and through the Google Play Store and Apple App Store. (Link)

• Ellipsis - Reviews pull requests and converts GitHub comments into working tested code. It looks like a RAG system, so your data is safe. (Link)

• Gemma - Google’s open AI model for your phone. (Link)

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed.

Does having a payment plan like Affirm or Klarna on a category or collections page help or hurt conversions? Below is the text placed under each product image. There are multiple rows of products with five products in each row.

Which variation created more clicks to the product page?