Optimize - Google Core Update is Coming Soon | Anthropic doubled output tokens | Mobile Nav Test Results

Subscribe | Free Chatbot | CRO Audit | Cool Tools

Marketing News

• Best time to send an email? You need to know your audience and test the best times, but on average Wednesday and Thursday are best. This also has click or order success rates (Link)

• Google: Core Update expected in the coming weeks (Link)

• SEO is not hard! See this humorous list of things you need to do (Link)

• How to start an SEO program from scratch in the AI age. Find out how to launch a cutting-edge SEO program, focusing on brand authority, content quality, and adaptability in this evolving landscape. (Link)

• How to optimize for AI Overviews in Google and the 3 types (Link)

• 10 new e-commerce books for Summer 2024 (Link)

• 2024 Online Retail Report: U.S. E-Commerce Trending Higher Again: Sales To Hit $1.2 Trillion (Link PDF)

• How to set up first-party mode Google tags (Link)

• Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels. (Link)

• A Quick Beginner’s Guide to FAQ Schema for Government or Health Sites (Link)

• 2024 Salary and Career Survey: How much search marketers make (Link)

• 11 SEO techniques you should be using in 2024 (Link)

• Google Merchant Center Next AI features are falling short, especially when it comes to supplemental feeds and accurately pulling in products (Link)

AI News

• AI-powered phishing attacks: everything you need to know (Link)

• Google AI Overviews only shows for 7% of queries, a new low.

  Some of the biggest visibility drops were on education, entertainment, and e-commerce queries. Reddit and Quora are rarely cited anymore (Link)

• ChatGPT just (accidentally) shared all of its secret rules – here's what we learned (Link)

• Declare your AI independence: block your website from AI bots, scrapers, and crawlers with a single click (Link)

• AI-driven behavior change could transform health care (Link)

• GraphRAG Analysis, Part 1: How indexing elevates knowledge graph performance in RAG (Link)

• Anthropic doubled the max output token limit for Claude 3.5 Sonnet (Link)

• Spotify brings AI DJ to Spanish-speaking music fans around the world (Link)

• An open-source version of Anthropic's AI (Link)

Cool Tools

• ChatGPT Sidebar - Helps you use ChatGPT-4o & Claude 3.5 in every browser tab easily (Link)

• Echo Chess - Echo Chess is Wordle for chess (Link)

• Play - Generate AI voices, indistinguishable from humans (Link)

• Multiverse - AI headshot generator (Link)

• Kyligence - AI-powered metrics for business (Link)

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

Which mobile navigation had the best conversion rate for checkout success?

Newsletter members: 50% voted for Variation A and 50% for B

The actual results: Variation B won
Cart views 14.92% lift
Checkout success 28.78% lift

This was a tough test to guess but more people liked Suger Cakes and Savory compared to Cheese Straws and Crackers.

See you next week for a new test!