Optimize - Google to Charge for AI Search | Product Content Test

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Marketing News

• Google plans to charge for AI-powered search and/or other Gemini AI features. They may see AI as costing too much money to give away for free like their other tools, and perhaps organic listings are less useful (Link).

• 4 bad habits killing your brand messages (Link).

• Tips from Google on creating valuable, people-first content (Link).

• On-page SEO checklist for your latest blog (Link).

• Here are tests for Performance Max campaigns with Google Ads. Note that the test not following Google Ads parameters decreased ad clicks but increased conversions. “Ad strength isn’t always indicative of possible success.” No big surprise there (Link).

• Which marketing jobs are affected by AI? Writing and social are among the most common; job postings for other jobs, like video, increased, but pay went down (Link).

• LinkedIn is testing TikTok-like short videos on its IOS app (Link).

• Google says not to focus on backlinks, but most disagree (Link).

• Google will delete Incognito data ... but it took an estimated $5 billion lawsuit to make that happen (Link).

• How to edit newsletters and ad copy (Link).

• Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023, 2X more suspensions than in 2022 (Link).

• Google Webmaster SEO report (Link).

AI News

• Some say the AI bubble is going to burst (Link).

• How artists are using AI in their work (Link). OpenAI artist in residence interview (Link).

• MS Copilot AI - Soon to run on your PC … but you will need to buy a new PC (Link).

• Open AI - Voice Engine for when you have strep throat and can’t talk. Hopefully, you don’t use voice authentication for your bank account. (Link).

• Microsoft’s $100 billion computer has been in the works for a while, but you have to wonder if this factored in Moore’s law (Link).

• AI Robots are learning faster than humans in real-world environments (Link).

• How Apple’s ReALM AI works and outperforms GPT-4 (Link); non-tech version (Link).

• How to test AI for safety (Link).

Cool Tools

• Hume - Conversational Empathic voice AI (Link).

• Hify - Helps create sales videos (Link).

• ToneShift - Clone a voice and use it as your own (Link).

• Swai - Personalized marketing assistant to ask questions (Link).

• Read - Makes your meetings, emails, and messages more efficient (Link).

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

On a product page which layout has greater Add to Cart conversions?

See you next week for the test results!