Optimize - Google Algorithm Leak | Infinite Scroll Test

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Marketing News

• HUGE Google Search document leak reveals inner workings of ranking algorithm (Link), (Link). Local SEO leaked (Link). Google has no comment (Link). Take aways:
  - Brand matters more than anything else. Build brand outside of Google.
  - Navboost (people looking and clicking your links in results) is stronger than classic SEO techniques like optimized content, anchor text etc.
  - Page titles are more important than anchor text.

• Disavowing links is an outdated and even dangerous technique (Link).

• Beer lovers and statistical confidence for CRO! How the Guinness Brewery invented the most important statistical method in science (Link).

• Two conflicting Google AI Overview click-through rate studies (Link).

• Google Search works to show a result when a site name is searched in the search query (Link).

• Future-proofing your first-party data brand strategy (Link).

• Google Business Profile chat and call history going away (Link).

• How to build a better remote team at your digital marketing agency (Link).

• HubSpot shares jump on talks of potential Google deal (Link).

• How and why you should use long-tail keyword terms (Link).

• How to optimize SEO for an ecommerce marketplace (Link).

• AI copywriting tools checklist (Link).

• How AI will reinvent marketing (Link).

• Will Google save the web, or destroy it? (Link).

AI News

• Mistral released a new model “fluent in 80+ programming languages” (Link).

• OpenAI’s new safety committee is made up of all insiders (Link), Altman lost trust (Link).

• Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide (Link)

• Google research shows the fast rise of AI-generated misinformation (Link).

• Microsoft launches Team Copilot, meeting facilitator to project manager (Link).

• Opera adds Google’s Gemini to its browsers (Link).

• Google adds AI-powered features to Chromebook (Link).

• What we learned from a year of building LLMs (Link).

• X raises $6 billion for xAI (Link).

• Mapping the mind of Anthropics LLMs (Link).

Cool Tools

• Lawformer - simplify legal documents (Link).

• RevScience - Simplified e-commerce dashboard and scenario planner (Link).

• Hyperaide - AI tack manager (Link).

• Rehance - AI copilot for your SaaS (Link).

• ReplyMind - AI generated social replies (Link).

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

Does infinite scroll on a category page increase add-to-cart and checkout success?

See you next week for the test results!