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✨Optimize✨- Gemini 2.5 Thinking Mode | 6 AI models you should optimize for

Marketing News

  • Answer engine optimization: 6 AI models you should optimize for. Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO. (Link)

  • Google: Poor Pingdom Score Does Not Affect Your SEO (Link)

  • How to sell to baby boomers online in 2025? (Link)

  • How geotagging photos affects Google Business Profile rank: Study. How does geotagging photos affect local SEO? A 10-week study reveals surprising effects on 'near me' vs city-based Google ranking. (Link)

  • E-commerce and the Secondhand Boom. The online market for secondhand apparel should grow 13% annually in the U.S. through 2029, reaching $40 billion (Link)

  • The Era of Cookie-less Ad Targeting (Link)

  • The Truth About Founder-Led Sales. A guide to founder selling, from idea to product-market fit (Link)

  • Google Ads Different Auctions Locations May Impact CTR & Impression Rates (Link)

  • What Is Backlink Spam? (Link)

  • Python for SEO, Explained for Beginners (Link)

  • 1 Year In, Google AI Overviews Are Not a Chronic Condition for Publishers, Yet (Link)

This week’s sponsor is AgencyCon

AgencyCon The Digital Marketing Conference

• Intimate setting: Small conference, small groups, and extra networking.

• Actionable takeaways: How many times have you left a conference with just broad advice that you cannot apply? That won’t happen here. Case studies, discussions, and lessons you can use are all in the DNA of this conference!

• Informative: Speakers are not allowed to “sell from the podium”.

AI News

  • Gemini 2.5 Pro is here with bigger numbers and great vibes. Google's new "thinking" model is ready to think for you. (Link), Google (Link)

  • Claude can now search the web (Link)

  • Introducing next-generation audio models in the API (Link)

  • Google quantum exec says tech is ‘5 years out from a real breakout’ (Link)

  • Bill Gates: Within 10 years, AI will replace many doctors and teachers—humans won’t be needed ‘for most things’ (Link)

  • OpenAI brings native image generation to ChatGPT (Link)

  • Microsoft introduces deep research and analysis tools for Copilot (Link) Microsoft (Link) ChatGPT original release (Link)

  • Amazon is testing shopping, health assistants as it pushes deeper into generative AI (Link)

  • Amazon’s AI-powered ‘Interests’ feature automatically finds new products that match your passions and hobbies (Link)

  • Goldilocks Effect, Why We Buy (Link)

This week’s sponsor is Ometrics Sage Suite

Ometrics Sage Suite™
Intelligent Website Early Access

Intelligent websites have AI embedded into the site, actively engaging visitors, unlike traditional sites where the users have to use a navigation bar to find information. Transform your website into an intelligent, engaging site with Ometrics Sage Suite™.

  • Engage customers without cumbersome navigation or irrelevant content.

  • Increase leads and sales by overcoming common sales obstacles.

  • Solve common queries, creating happy customers.

Cool Tools

  • Ocoya - AI for Social Media (Link)

  • SoBrief - Book summaries with audio (Link)

  • Gling - Transform raw videos for YouTube (Link)

  • Platus - AIWorkspaceforlegalTeams (Link)

  • Distro - Conversation to content (Link)

You will receive actionable tips and suggestions for testing. Learn how to increase your site’s conversion rate and decrease your cost per acquisition. Get your Free Conversion Audit!