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✨Optimize✨- Colorado New AI law | GEO - Generative Engine Optimization

This week’s sponsor is Ometrics AI

Marketing News

  • AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up.

    Websites will soon serve primarily as data sources for AI platforms, not destinations for humans, Mailchimp predicts (Link)

  • Share of Voice: The Key to Winning in Google’s AI-Driven Search (Link)

  • Relevance is the new ranking signal: How AI search redefines optimization. In AI-driven search, retrieval beats ranking. Clarity, structure, and language alignment now decide if your content gets seen. (Link)

  • Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins. (Link)

  • Clickstream Data: What Is It and How Does Semrush .Trends Use It? (Link)

  • Are Log Files the New Impressions? How We’re Tracking AI Visibility (Link)

  • How to win back 100,000+ dead leads (Link)

  • Ecommerce Content Audit Guide: 6 Steps + Considerations (Link)

  • Generative AI Isn’t the World’s Greatest Marketing Intern — It’s Something Better

    Counterintuitively, using AI to slow down may be its best use in content marketing. Here’s why. (Link)

  • Helpful tips from the experts at SEO Week NYC (Link)

  • Preparing Your Brand in the AI Era: How Businesses Can Prepare Stakeholders (Link)

AI News

  • Colorado passes AI law CAIA, Consumer Protections for Artificial Intelligence. This law will take effect on February 1, 2026, and requires developers and deployers of a high-risk AI system to protect Colorado residents (“consumers”) from risks of algorithmic discrimination. Info and the bill details to download(Link)

  • OpenAI brings its GPT-4.1 models to ChatGPT (Link)

  • AlphaEvolve: A Gemini-powered coding agent for designing advanced algorithms (Link)

  • Open AI - Safety evaluations hub - web page showing how the company’s models score on various tests for harmful content generation, jailbreaks, and hallucinations. (Link)

  • Stability AI and Arm Collaborate to Release Stable Audio Open Small, Enabling Real-World Deployment for On-Device Audio Generation (Link)

  • TikTok launches TikTok AI Alive, a new image-to-video tool (Link)

  • Google brings Gemini AI to smartwatches, cars, TVs, and XR headsets (Link)

  • New Apple AI model generates 3D scenes from just three images (Link)

  • Artificial intelligence and free will: Generative agents utilizing large language models have functional free will (Link)

  • Simon Willison - How I use LLMs to help me write code (Link)

  • OpenAI, Google rise as Anthropic falls… (Link)

  • Meet the winners of our first-ever LlamaCon Hackathon (Link)

Cool Tools

  • Flow - Effortless voice dictation in every application: 3x faster than typing (Link)

  • Willow - AI-powered dictation tool (Link)

  • Touch Grass - Locks your apps until you touch grass (Link)

  • GIF Face Swap - swap faces in images (Link)

  • DeVoice - Remove voice from a music track (Link)

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