Subscribe | Free AI | CRO Audit | Cool Tools

Be Careful With ChatGPT for Your Website’s Chatbot.

With AI becoming a part of many tasks in our daily life, there can be a misconception on the type of AI that is best for building AI for your website, whether it’s an AI Chatbot or an embedded AI Display. 

Using a tool like OpenAI’s ChatGPT without a RAG architecture can open your business up to all sorts of issues. Here are a few:

• Competitor recommendations

• Incorrect legal information, warranty, guarantee, T&C, etc.

• Regulatory issues, if you are selling a product under FDA regulations

AI for website: A Quick Primer

Let's back up a bit. AI is more than just an LLM. Website AI systems use an LLM for certain tasks but wrap other AI components around it. A typical architecture includes RAG (Retrieval-Augmented Generation) to access site-specific data, along with scripted AI (intent-based AI) and different layers for generative AI prompts.

This approach restricts the AI to only the information on the website, including text from pages and blogs, e-commerce product data, directory data, and so on. Additional information can also be fed in, such as a customer support training manual or product and service documentation that may not appear on the website itself.

For more complex websites, such as e-commerce sites, there are many other data inputs connected to the site's software and database, like inventory levels, pricing changes, upsell and cross-sell data, shopping cart totals for free shipping thresholds, and more.

The bottom line is that you can ask ChatGPT to read your site and answer questions, and it will work well in the moment, but that is not a secure or accurate AI solution for your website. You don't want an AI that can answer anything under the sun, one whose source data is unknown and often pulled from your competitors' sites.

Public AI systems like ChatGPT are also built to continue a conversation. This keeps users on their platform, increases costs, and delays users from completing their actual task. It's like walking into a store where the employee holds you hostage in conversation. Some follow-up and conversion confirmation is warranted, but the endless back-and-forth is not.

ChatGPT is a great LLM and works well in a website chatbot, but it needs to be restricted with a RAG architecture and specific prompts so it does not go off the rails and is trained to keep a tight and specific conversation.

News This Week

• Google announces Gemma 4 open AI models, switches to Apache 2.0 license

  Gemma 4 brings the first major update to Google’s open models in a year. (Link)

• Microsoft launches 3 new AI models in direct shot at OpenAI and Google (Link)

• Alibaba Releases Third Closed-Source AI Model in Three Days, Signals Profit-First Strategy (Link)

• Claude Code's source code appears to have leaked: here's what we know. (Link)(Link)

• ChatGPT hits $100 million in ad revenue and is opening self-serve access in April (Link)

• Cursor is rolling out a new kind of agentic coding tool (Link)

• Cloudflare launches EmDash — the 'spiritual successor' that wants to take on WordPress. Cloudflare's EmDash tackles WordPress's plugin problem. (Link) (Link)

• AI models are lying to save each other, and no one knows why. Turns out, your AI has friends it's not willing to lose. (Link)

• Anthropic Predicts Demand for Cowork Agent to Dwarf Claude Code (Link). Here is one way to have Cluade Coworker do all your tasks (Link)

• 20 practical ways to use AI in SEO. Based on hands-on SEO work, these examples show where AI fits across content, technical tasks, and reporting. (Link)

• Technical SEO for generative search: Optimizing for AI agents. Control how AI bots access your site, structure content for extraction, and improve your chances of being cited in AI-generated answers. (Link)

• 6 Steps to Boost Your E-E-A-T Factor This Year (Link)

• Your website still matters. Here's what to prioritize now. What good looks like in the AI era, with 30+ examples from B2B websites. (Link)

• How A.I. Helped One Man (and His Brother) Build a $1.8 Billion Company. Who needs more than two employees when artificial intelligence can do so many corporate tasks? It’s super efficient — and a little bit lonely. (Link)

Cool Tools

AI tools for sales

• Claude Coworker - AI agent on your computer (Link)

• ModeAI - AI workspace (Link)

• Rainex - AI Agent for your digital business processes (Link)

• Artemis II live timeline tracker - track what the astronauts are doing in real time (Link)