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Conversion Tips

3 Landing Page CRO Tips
Here are three elements on your landing page that you can quickly check to make sure your landing page is on track for higher conversions. They may seem obvious, but they are often missing or poorly implemented.

1. Simple, straightforward offer and value proposition. Your headline and sub-headline should show the offer and the value it brings to the prospect. Focus on how it’s going to solve the prospect’s problem.

2. An obvious call to action, both in language and visual presentation, think contrast. The form should be simple to fill out.

3. Backup and support the offer with benefits and trust-building content.

Marketing News

• Does Structured Data Influence ChatGPT Citations? (Link)

• How To Make ChatGPT Not Suck At Keyword Research (Link)

• 5 Ways To Show Your Audience Your Content Is Original (Link)

• The Next Phase of B2B Content Marketing: Influencer Nodes (Link)

• You [May] Be able to See How AI Is Using Google and Bing To Give You AI Answers in Google Console (Link)

• 7 Default Settings to Disable in Google Ads (Link)

• AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others (Link)

• Google taps large language models to cut invalid ad traffic by 40%. Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real, engaged users. (Link)

• What Is Query Fan-Out & Why Does It Matter? (Link)

• Despite the hype, publishers aren’t prioritizing GEO (Link)

• AI Shopping Tools Threaten Affiliates (Link)

• SEO beyond the website: Winning visibility in the AI era. AI answers pull from far beyond your site. Optimize your pages and earn visibility across platforms, publications, and communities AI trusts. (Link)

• AI traffic is up 527%. SEO is being rewritten. AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according to the 2025 Previsible AI Traffic Report. (Link)

AI News

• The GPT-5 rollout has been a big mess. OpenAI faces backlash as users complain about broken workflows and losing AI friends. (Link)

• What you may have missed about GPT-5. As “general intelligence” remains out of reach, OpenAI is leaning more on application-specific pitches. Health advice is its most dangerous test case. (Link)

• ChatGPT's New GPT-5 Model Is Supposed to Be Faster and Smarter. Not Everyone Is Satisfied (Link)

• GPT-5 prompting guide (Link)

• ChatGPT-5 Is Here: What Search Marketers Need to Know (Link)

• Google’s Gemini AI will get more personalized by remembering details automatically (Link) (Link)

• How to access ChatGPT4.0 and other older LLMs (Link)

• How AI Can Help Tackle Collective Decision-Making (Link)

• Perplexity offers more than twice its total valuation to buy Chrome from Google $34.5 billion (Link)

• ChatGPT Is Not Replacing Google—It’s Expanding Search (Link)

• Sam Altman, OpenAI will reportedly back a startup that takes on Musk’s Neuralink (Link)

• Anthropic’s Claude AI model can now handle longer prompts (Link)

• Apple’s new Siri may allow users to operate apps just using voice (Link)

Cool Tools

• ZenCall - AI Call Answering (Link)

• AuthorVoices - create audiobooks (Link)

• M1-Project - Define your ICP (Link)

• Graphy - AI graph maker (Link)