Optimize - How to Block AI bots | Add to Cart vs View Details Test

Subscribe | Free Chatbot | CRO Audit | Cool Tools

Marketing News

• Direct Mail Marketing is here to stay (Link).

• How to block AI bots from scraping your content. You may or may not want to do this. Pro: Your content will not be used to train the bots and used in other people’s content. Con: If you block the bot, your page will not show up in the “AI results” on a search engine (Link).

• Google Ads will start pausing your keywords that have low impressions. This is to drive up clicks on active keywords. Ironically, I have had keywords with low impressions convert (Link).

• How Perplexity builds products quickly (Link).

• The Google interface we know today will be gone in less than three years—the future of SEO is in an AI world (Link).

• How to price your SaaS products (Link).

• Hacking Reddit to get on Google (Link). More on Reddit results on Google (Link).

• Google delays cookie removal till 2025… again (Link).

• How to set up Google Analytics in 15 steps (Link).

• Analysis of Google’s March update - It did not have a big effect, keep all content focused on your site, and don’t write about everything (Link).

AI News

• AI readiness report for business: Organizational processes and customer service are the most positive outcomes (Link).

• Standford interview with Sam Altman, Open AI, about the future of AI (Link).

• How Machine Learning improved the Chrome address bar on Windows, Mac, and ChromeOS (Link).

• What can AI LLM never do? (Link)

• How to add domain-specific RAG data to an LLM with RAFT (Link).

• Apple is building its AI team again with Google employees (Link). They will use AI in Safari to take on Chrome (Link)(Link).

• Amazon Launches Q Chatbot for business applications on Bedrock (Link)(Link).

• 8 newspapers sue Open AI and Microsoft (Link).

• You can now stop ChatGPT from training off your questions and conversations (Link).

• Google introduces Med-Gemini, a suite of AI models fine-tuned for healthcare. However, it does not mention how it gets around HIPAA (Link).

Cool Tools

• EdrawMax - AI-powered diagramming (Link).

• Lindy - If ChatGPT and Zapier had a baby. AI Assistants to automate any

  business workflow (Link).

• MindTrip - AI-powered travel personalized to you (Link).

• UpTrends - Uncover trending stocks (Link).

• Paddle Boat - Perfect your sales pitch with realistic AI roleplays (Link).

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

4 products per row are displayed on a homepage and the category page; which CTA, “Add to Cart” or “View Details,” had the greatest clicks?

See you next week for the test results!