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Marketing News

• How to reduce your SaaS Churn (Link).

• Release software features faster (Link).

• How to write the perfect cold email by not giving a damn (Link).

• How Reddit is positioning itself as a lower-funnel ad platform (Link).

• Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here's how to set them up through Google Tag Manager (Link). GA4 updates on data importing and new Events (Link).

• GroupM now estimates AI-enabled media buys will account for 94.1% of all ad spending by 2029 (Link).

• Google once again says you can recover from the September 2023 Hepful Content Damage update with the next core update (Link).

• Make sure you have lastmod in your sitemap. Google either accepts the lastmod dates provided in a sitemap as accurate or disregards them. WordPress version 6.5 automatically populates the lastmod field without extra configuration (Link).

• YouTube rolls out video thumbnail A/B testing to all channels (Link).

• Google’s structured data update may boost merchant sales (Link).

• Google: Can 10 pages impact sitewide rankings? (Link)

• Meta is phasing out Dynamic Creative, a feature that’s been a fixture since 2017 (Link).

AI News

• Apple Joins the AI race using ChatGPT. AI will be added to multiple apps, including Siri and Photos (Link).

• States take up A.I. regulation amid federal standstill. California legislators have made the biggest push to pass new laws to rein in the technology. Colorado passed one protecting consumers. (Link).

• Miss AI: See the entries - Contestants will be judged on their beauty, tech, and clout for the chance to earn the Miss AI crown. $20k prize. Good job, guys. OK gals now it’s your turn to create Mr. AI (Link).

• Adobe faces an AI backlash due to its recent change of service which caused users to believe their private content could be accessed by Adobe and used for AI training (Link).

• Cerebras’ wafer-scale chips excel at molecular dynamics and AI inference (Link).

• Nvidia conquers latest AI tests​; GPU maker tops new MLPerf benchmarks on graph neural nets and LLM fine-tuning (Link).

• Learning to route among specialized experts for Zero-Shot Generalization (Link).

Cool Tools

• Ren - AI leadership coach (Link)

• Eva Couch - AI stress coach (Link)

• Mentor - AI goal management coach (Link)

• CapCut - all-in-one video editor (Link)

• Rows - AI for spreadsheets (Link)

• Uizard - UI design for teams (Link)

• Dippi - AI for X (Link)

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

Does showing a discounted subscription offer pop-up before the cart window pop-up, when an item is added to the cart, increase successful checkouts?

See you next week for the test results!