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Marketing News

• Bad News: Google AI Overviews Follow-Up Questions Go Directly To AI Mode (Link)

• Google's John Mueller confirms that when a URL appears in an AI Overview and as a blue link on the SERP, it won't count as two impressions. (Link)

• Identifying Signal from Noise: 6 Ways to Leverage Query Fan Outs for AI Search Strategy (Link)

• Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals. SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart. (Link)

• How to Make Every Click Count with Search Experience Optimization (Link)

• SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility (Link)

• Introducing TikTok Next 2026: Our Trend Forecast for Marketers for the Year Ahead (Link)

• Marketers expect AI to chip away at Google's search dominance. Nearly two-thirds of worldwide marketers (64%) say reduced use of traditional search engines like Google will be the top AI-driven shift impacting digital advertising over the next few years. (Link)

AI News

• Frequent Use of AI in the Workplace Continued to Rise in Q4. The total percentage of employees using AI remains flat, but use varies meaningfully by industry and role type. (Link)

• Personal Intelligence in AI Mode in Search: Help that's uniquely yours. Personal Intelligence lets you tap into your context from Gmail and Photos to deliver tailored responses in Search, just for you. (Link)

• Perplexity AI Interview Explains How AI Search Works. An interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization (Link)

• 56% Of CEOs Report No Revenue Gains From AI (Link)

Cool Tools

• FaceFinder - Face Search and Reverse Image Search Engine (Link)

• NoteAI - AI Summary Assistant for YouTube Videos, PDFs & Web (Link)

• Clawd -Clears your inbox, sends emails, manages your calendar (Link)