Optimize - AI Chabots Out of Data by 2026 | Subscription Test Results

Subscribe | Free Chatbot | CRO Audit | Cool Tools

Marketing News

• Amazon Ads debuts Ad-targeting solution using AI, first-party data, (No cookies) (Link)

• One reason Elon Musk bought Twitter was to create a payment platform “X Payments” (Link)

• How to win as an early marketplace (Link)

• Adobe knowingly "trapped" customers into annual subscriptions, the FTC alleged (Link)

• Google search results do not always show the original source (Link)

• Reddit traffic is up 39%, most likely due to Google AI search results (Link).

• The future of Application Software (Link)

• Should I bootstrap or VC my business? (Link)

AI News

• TikTok launches Symphony, a new Creative AI suite (Link).

• Are AI chatbots going to run out of training data by 2026? (Link)

• AI Models to detect stress and anxiety (Link)

• Meta releases new research, models, and datasets from Meta FAIR (Link)

• You can’t shut off Google Overviews (Link)

• Roblox’s 4D generative AI is making progress (Link)

• The AI bill has big tech companies panicked (Link)

• AI decision-making with PlanRAG for LLMs (Link)

• How tech companies may mistakes made with trademarked data and LLM training data. (Link)

• Takeaways from OpenAI and Google's May announcements (Link)

Cool Tools

• Brilliant - Learn by doing. Guided interactive problem-solving Master concepts in 15 minutes a day (Link)

• Taplio - AI LinkedIn tool to help with content trends and more (Link)

• La growth Machine - Sales tool to engage prospects (Link)

• Drip - Journal tool with AI feedback (Link)

• Kona - Leadership coaching via Slack (Link)

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

Does showing a discounted subscription offer pop-up before the cart window pop-up increase successful checkouts when an item is added to the cart?

Newsletter members: 90% voted for Variation A

The actual results: Variation B won

Add to Cart 62.45% lift in conversions
Checkout 14.45% lift in conversions
Checkout Success 9.15% lift in conversions

This was a tricky one. Two things are going on here. First, the discount is not that great compared to the total price. Second, the offer pop-up interrupts the checkout process; placing the offer along with the checkout flow is better. The combination is what reduced conversations. However, the client did succeed in offering a subscription with a greater percentage off and having it on the product page.

See you next week for the next test.