Optimize - Add to cart test, Google is catching up to Microsoft Co-Pilot

Welcome to the Optimize Newsletter. This weekly newsletter is an extension of my Ometrics monthly newsletter. It is about optimizing your business with AI technology and conversion testing. Once a week you will get the pulse of what is going on in the AI space, a conversion optimization test to ponder to grow your business.

Be curious!
Greg Ahern

Did a friend forward this to you? Subscribe Here

Table of Contents

• Latest News

• Cool Tools

• Which Test Won?

Latest News

• Microsoft Co-Pilot is not getting good reviews. There is no surprise there—it has less to do with the product and more to do with the fact that people's expectations of AI are often beyond reality. There are two parts to this problem. The first is “bad data in - bad data out,” meaning your answer will only be as good as the data you have. The second is that AI is good at identifying relationships in data but not good at being “creative” in the genuine sense of the word. I expect Co-Pilot and other tools to become more useful over time but they’ll never replace pure creative thought. These tools cannot do all the work for you.

• Microsoft Co-pilot may have competition from Google’s Gemini with the rollout of AI for popular Google Workspace tools, such as Gmail, Docs, Sheets, etc. (Link)

• Reddit signed a $60 million deal to use its content for AI and boost its value before IPO. (Link) Other platforms like X are putting up sign-in screens to block scrapers from gathering content.

• Groq, an LPU AI processor, outperforms GPU - Groq uses LPU (language processing units) architecture instead of GPU (graphics processing unit), enabling more efficient and faster speeds. Public benchmarks of Groq’s hardware hit blazing speeds of 500 tokens per second, compared to 30-50 for GPT 3.5. You can test it here and see a speed test example here.

• Ooops! Air Canada’s AI Chatbot made a mistake… Canada’s largest airline has been ordered to pay compensation after its chatbot gave a customer inaccurate information, misleading him into buying a full-price ticket. (Link)

• AI models are shifting from a single model like an LLM to a Compound AI System such as a scripted intent-based and generative AI system or multiple small models with specific roles. (Link)

• Ochatbot released the ability to upload documents to be ingested with proprietary compound generative AI and scripted intent-based AI. Free Trial 

• 92% of organizations are considering investment in AI-powered software. 59% want customized software, and support and price are key factors. See Gartner Report PDF

Cool Tools

Rival Flow - This SEO tool from SpyFu analyzes your content and provides suggestions for improvement. (Link)

SmithMind - Find leads and contact information, analyze documents, and boost your SEO. (Link)

SEO AI tools - Here are several AI tools to improve your SEO. (Link)

AdGenAI - This new tool is still being launched and creates ads for you. (Link)

Dart - AI-based project management platform. (Link)

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I will share real A/B tests I’ve conducted for clients, and you can pick which variations performed better.

Below, choose which variation you think won. Next week the votes and the actual winner will be revealed.

On a product page for a product that costs $300, which variation will get the most clicks to add to the cart and or to checkout?