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Marketing News

• Black Friday 2025 was a bit of a head-scratcher. Year on year, spend rose, impressions fell, but clicks and engagement stayed strong. (Link)

• Black Friday Broke Records. The Real Story Is How AI Changed the Way We Shop. It turns out AI is very good at shopping. (Link) (Link)

• Why every AI search study tells a different story - Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site and segment. (Link)

• LLM Seeding: An AI Search Strategy to Get Mentioned and Cited (Link)

• LLM-Friendly Content: 12 Tips to Get Cited in AI Answers (Link)

• Optimizing for AI Search: Why Classic SEO Principles Still Apply (Link)

• So what do we measure now? Rethinking marketing metrics in the age of AI Visibility. The Five Metrics That Matter for AI Visibility (Link)

• OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product. (Link)

• Google tests merging AI Overviews with AI Mode (Link)

• Google Adds LLMs.txt To Search Developer Docs Portal (Link)

• AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and SEO on track. (Link)

• Why PPC tests in 2026 call for nuance, not winners (Link)

• The 2025 State of Digital Agencies: it’s still rough out there, but slowly improving; and is AI really a threat? (Link)

• More Articles Are Now Created by AI Than Humans (Link)

AI News

• Top announcements of AWS re:Invent 2025 (Link)

• Amazon unveils Kiro AI agent that codes autonomously for days (Link)

• Bun is acquired by Anthropic (Link)

• Another bid to block state AI regulation has failed… for now (Link)

• Anthropic hires lawyers as it preps for IPO, estimated $300 billion. (Link)

• ChatGPT referrals to retailers’ apps increased 28% year-over-year, says report (Link)

Cool Tools

• Wisprflow - voice to text for apps (Link)

• Larridin - Measure AI Usage, Proficiency, and Impact (Link)

• X-Design - AI to create images for brand, logo etc (Link)

• Napkin - Brainstorm and share ideas with AI visuals (Link)

• Moodify - Music that Matches your Moment (Link)