Subscribe | Free AI | CRO Audit | Cool Tools

Marketing News

• Google AI Overviews drive a 61% drop in organic CTR, 68% in paid… success metrics are shifting from clicks and traffic to visibility and share of voice. (Link)

• Email Marketing Strategies That Actually Work for Shopify Stores (Link)

• What Does Your Business Stand for Today? (Link)

• Traffic is no longer a reliable growth metric (Link)

• Why Mixing Onboarding Patterns Destroys Activation - One Pattern Works, Five Don’t (Link)

• Social and UGC: The trust engines powering search everywhere. Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface. (Link)

• Aja Frost of Hubspot on AI search, content strategy, and AEO success metrics: “Our content for AEO looks fairly different from what it does for SEO. It’s much more specific. It’s much nicher and deeper. It’s structured differently. It’s written differently. But it’s always intended to be what’s best for the customer or best for the reader… offsite tactics, from SEO to AEO is the emphasis on brand mentions rather than backlinks.” (Link)

• 5 Content Marketing Ideas for December 2025 (Link)

• SEOmoz CEO on Raising Venture Capital, interview with Rand Fishkin and the history of the company (Link)

• 5 Google Ads tactics to drop in 2026 (Link)

• Is Schema Any Good for SEO? And Why… (Link)

• How LLMs Learn from Structured Data – and Why Schema Matters for AI SEO (Link)

AI News

• Researchers Find ChatGPT Vulnerabilities That Let Attackers Trick AI Into Leaking Data (Link)

• Exploring a space-based, scalable AI infrastructure system design (Link)

• Developers are choosing older AI models — and the data explains why (Link)

• MP wants Elon Musk's chatbot shut down over claim he enabled grooming gangs (Link)

• A court battle over Perplexity’s Comet agent could define how AI is allowed to shop online for users - Amazon has filed a lawsuit against AI startup Perplexity, alleging that its browser agent "Comet" made unauthorized purchases on the platform on behalf of users — a dispute that raises fundamental questions about the role of autonomous AI agents online (Link)

• A new report from the Google Threat Intelligence Group shows adversaries experimenting with AI for novel capabilities. (Link)

• OpenAI launches its Sora app on Android (Link)

Cool Tools

• Notis - AI task assistant (Link)

• FreePik - AI image generator (Link)

• M1 project - Marketing Strategy Creator (Link)

• Predis - AI ad generator (Link)

• Mirage - AI video generator (Link)