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3 Ways To Recession Proof Your Business

This section offers three ways to solve a problem. See more on Linkedin.com/in/ahern

The economy is certainly changing for the worse. With consumer buying trends dropping for the last two years, some say a recession has already started. To be clear, a recession is when hiring goes negative and consumers stop buying products and services. This causes a negative spiral. We are not there yet, but often we can not tell until we look backwards, and it’s too late.

To prepare, here are three ways to protect your company against a recession.

1. Runway

   Build your runway as far out as you can. You should have at least 6 months of cash to cover all company expenses. Set up a Line of Credit even if you do not need it now. Also, talk to your banker about new accounts with higher interest rates. You might as well make 4%-5% on your cash instead of losing it to inflation.

2. Diversify Revenue
   Diversify your revenue streams. Do not have all your revenue streams in one market. Make sure they are not effected by tarifs. Put effort into keeping your current clients and upselling them.

3. Cut the Fat

   Review all your business expenses and operations. Review all software expenses and the processes to see if they can be simplified. Review tasks to see if AI can increase productivity. Put together a list of who may need to be laid off and what KPIs will trigger layoffs. Plan ahead so you are not making rash decisions later.

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