Optimize - 3 LLM Releases | Product Content Test Results

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Marketing News

• Neil Patel’s webinar covers good tips and tools for your SEO (Link).

• Google's March update is still showing ranking instability (Link).

• What types of posts do best on Linkedin: videos, polls, multi-image posts, or frequency? (Link)

• Why does Reddit show up so much in Google Search? Is it because it’s uniquely helpful? Or is it because Google’s Gemini was trained on Reddit? Is this a way to hack SEO with Reddit and Quora posts? (Link)

• 56% of companies missed revenue goals in 2023 (Link); 1st QTR 2024 flat (Link).

• Product ads on retailer sites (Retail Media Networks) are twice as likely to be purchased (Link).

• AI prompts to create Google Ads (Link).

• Will Google Vids cause the end of slide decks? (Link). Google’s new tool helps create videos with AI (Link).

• Is Google buying Hubspot? (Link)

• LinkedIn settles law suite for inflated ad metrics (Link).

AI News

• Mixtral 8X22B LLM release is open source and may leapfrog GPT-3.5 and Llama 2 (Link). Llama 3 is coming next month (Link).

• Open AI’s new LLM GPT-4Turbo with Vision (Link).

• Google released Gemini Pro 1.5 LLM with a text-to-image generator and the ability to process audio files (Link).

• Meta releases new AI chip for ranking and recommendation models (Link)

• Intel releases a new chip, Gaudi 3, to compete against Nvidia (Link), (Link), (Link).

• AI is coming to your Apple phone to help with navigation (Link), (Link).

Cool Tools

• SplashDash - This tool promises to query your SEO tools for quick answers, in an all-in-one place (Link).

• Sequel - An AI longevity and health assistant (Link).

• Gamma - Beautiful presentations, documents, and websites. No design or coding skills are required. (Link).

• Voicenotes - A place to dump your thoughts (Link).

• Noctie - Play and learn chess (Link)

• RedCom - Generate AI comments for Reddit (Link).

• Odaptos - AI face analysis determines emotions (Link).

Which Test Won?

A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.

Below are the results from last week’s test.

On a product page which layout has greater Add to Cart conversions?

Newsletter members: 62% voted for Variation B

The actual results: Variation B for successful checkout had a lift of 15.6% @ 94% statistical confidence.

OK, maybe this one was too easy, but many of our clients have no content or the wrong content above the Add-to-Cart button. The key here is to pick the benefits that are strong for the product and differentiate the product from similar products you are selling. Keep the benefits at 2 to 5 words and don’t have so many bullet points that the Add-to-Cart button gets pushed below the fold for desktop. For mobile try to keep the Add-to-Cart button on the first scroll if possible.

See you next week for the next test!