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Which Test Won?

For a weight-loss landing page, which image had the highest conversions of filling out a lead form? (See the answer below)

This week’s sponsor is Ometrics AI

News This Week

AI

• OpenAI and AWS Deepen Partnership. GPT-5.5 and Codex Coming to Amazon Bedrock

  OpenAI and Amazon expanded their strategic partnership, bringing GPT-5.5, Codex, and managed agent tools to Amazon Bedrock in limited preview. Enterprises can now run frontier OpenAI models inside their existing AWS environments, keeping data, security, billing, and governance within AWS controls — removing a major barrier to production deployment for large organizations already standardized on AWS. (Link) (Link)

• Anthropic Plugs Claude Into Blender, Adobe, Ableton, and 5 More Creative Platforms

  Anthropic released a suite of Claude connectors integrating the AI directly into Blender, Adobe Creative Cloud, Autodesk Fusion, Ableton, Splice, SketchUp, Resolume, and Affinity by Canva. Claude can now access documents, run code, and automate repetitive production tasks inside these industry-standard creative tools, marking a major push to embed AI into professional creative workflows rather than sitting alongside them. (Link)

• Mistral Launches Medium 3.5 and Cloud "Vibe" Coding Agents — Available for Self-Hosting

  Mistral unveiled Medium 3.5, a 128B dense model with a 256K context window, open weights under a modified MIT license, and configurable reasoning for both quick replies and long agentic sessions — runnable on as few as four GPUs. Simultaneously, the company launched cloud-based "Vibe" coding agents and a Work mode for multi-step tasks, signaling a clear shift from local assistant to persistent cloud agent infrastructure. (Link)

• "Headless Software" Is Coming — Salesforce, OpenAI, and Google Are All Building for AI Agents, Not Humans

  Salesforce's co-founder publicly questioned why users should log into Salesforce at all — signaling a pivot to "headless" software designed for AI agents to operate via APIs and command-line tools rather than browser dashboards. Everyday AI covers how Salesforce, OpenAI, and Google all moved in the same direction within eight days: software as callable infrastructure, agents as operators, humans as outcome-definers. IDC predicts 70% of software vendors will abandon pure seat pricing by 2028.

Digital Marketing

• Automate the busywork: 8 SEO tasks you shouldn’t do manually
  These repetitive tasks, including building content calendars, keyword research, internal linking, and metadata creation. The key takeaway is that these time savings compound over time, freeing teams to focus on higher-level strategic work. (Link)

• How I Do Content Engineering with Claude Code
  Here’s how I built a high-quality content automation system for the Ahrefs blog using Claude Code and 23 skill files. I’ve been using AI to help create content marketing since 2020. It has been useful in effortful, piecemeal ways. But today it is good enough to automate important parts of content marketing with no loss in quality (Link)

• Made 2 simple changes on our website and I've been seeing a lot more sales calls from AI search since. Implmented LLM.txt and getting FAQ’s from sales converstations (Link)

• Shopify Speed Optimization: Fixing The Real Bottlenecks Most Shopify speed optimization advice focuses on improving Lighthouse scores and Core Web Vitals. While these metrics matter, they don't explain why many stores still feel slow, laggy, or unstable even with decent scores.

  The real issue is not the metrics themselves, but the underlying performance bottlenecks: oversized hero sections, uncontrolled app scripts, inefficient asset loading, and poor execution strategy. (Link)

• Why more content is no longer a reliable way to grow SEO
  One of the most dependable ways to grow organic visibility was to publish more content. Expanding into the long tail and creating pages around different variations of a topic often led to steady traffic growth. Content at scale can dilute authority, split rankings, and waste crawl budget. (Link)

• Mixed Reports on AI Ecommerce Traffic

  Consumers arriving from AI search and chat may be high-intent and ready to buy, but the early evidence is uneven and easily misread.

  AI-referred visitors are engaging more deeply and converting at higher rates, according to the April 2026 Adobe Digital Insights “Quarterly AI Traffic Report”

  Every industry saw an AI traffic boost during the first quarter of 2026: • Retail: +393% YoY • Travel: +233%YoY • Financial Services: +158% YoY • Media/Entertainment: +84% YoY • Tech/Software: +63% YoY In the March 2026
  (Adobe PDF)

• YouTube Dominates Ad Recall for Both Gen Z and Millennials — and Long-Form Beats Shorts

  Precisify research found that YouTube delivers the strongest ad recall of any platform for over 50% of both Gen Z and Millennials — beating TikTok, Facebook, Netflix, and every other platform tested. With 83% of Gen Z and 78% of Millennials on YouTube and nearly 45% of each spending 30–60 minutes daily, the channel punches well above its typical media mix allocation. Crucially, long-form content beats YouTube Shorts on ad quality perception among Gen Z by 36% to 11%. (Link) (Link)

• Google Says AI Overviews Are Filtering Out Low-Value Clicks While Growing Total Search Volume

  Google's search VP Liz Reid stated in a Bloomberg podcast that AI Overviews are actually increasing total search volume by encouraging more nuanced follow-up queries, while filtering out low-intent clicks that never converted anyway. She noted that search queries are getting noticeably longer and more conversational as users write out their full need rather than compressed keyword strings — a shift that rewards content built around complete answers over keyword targeting. (Link)

• Adobe Completes Semrush Acquisition — CX and SEO Data Now Under One Enterprise Roof

  Adobe has officially completed its acquisition of Semrush, combining enterprise CX and brand visibility data with one of the most widely used SEO intelligence platforms in the industry. (Link)

• Google Says Prompt Injection Moving From Theory Into Real Abuse
  Site owners are already placing instructions inside web pages in an attempt to influence AI systems that crawl, summarize, or act on page content. (Link)

Conversion Optimization

• When Text and Visuals Tell Different Stories, Engagement Drops — Analysis of 30,000 Posts

  Science Says analyzed 30,000+ organic brand posts across Facebook and Instagram and found that posts perform significantly better when text and visuals reinforce the same message rather than competing for attention. Complex visuals with large text overlays split the brain's processing and reduce engagement. The winning formula: centered positive text, messaging that echoes the visual rather than introducing new ideas, and text scaled to match image complexity. (Link)

• Rethink Your Product Detail Pages  
  Conversion is the primary job of e-commerce product pages. Ranking in search engines has always been a close second. Until now. It’s near cliché in 2026 to note that search and product discovery are changing. AI Overviews, AI Mode, various answer solutions, AI chat interfaces, and emerging shopping agents are remaking how consumers find and buy, from luxury items to everyday goods. (Link)

• Snap Places Branded AI Chatbots Directly Inside User Inboxes — and They Already Convert 22% Better

  Snapchat's new AI Sponsored Snaps put brand chatbots among real conversations in users' inboxes, where they answer product questions through suggested prompts. Sponsored Snaps already convert 22% better than other Snap ad formats, and with 500M users already habituated to chatting with Snap's My AI, the format has a built-in behavioral foundation. Snap is piloting now before opening to all brands — early movers claim inbox space before saturation. Note Ometrics also sees higher conversions with Ochatbots AI Display embeded in website pages. (Link)

Cool Tools

• Slop Cop - clean up AI slop (Link)

• Write Minimal - AI writing (Link)

• Hemingway - writing editor improving writing (Link)

• ProofCheck - comprehensive AI proofing (Link)

Which Test Won Answer

The winner is the woman tying her shoes, with 41% more conversions than the two women dancing! Did you guess the right answer? This shows that image testing is always required. There are so many biases people have with images, especially in our very polarized society. Another consideration is the audience the ad campaign is targeting. Before I selected images to test, I had to first research the desires of people losing weight. Although dancing and having fun are high on the list, so were daily activities.

As always, with all tests, you must test this on your site before implementing it. A test result from one site does not indicate it will be the same on another site due to many factors.