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Marketing News

• A Google breakup is on the table, say DOJ lawyers (Link) (Link) (Link)

• B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 (Link)

• A months-long dispute between Elon Musk and Brazilian authorities has ended, at least for now (Link)

• Meta introduces generative AI video advertising tools (Link) and so does Google (Link)

• How I Found Internal Linking Opportunities With Vector Embeddings (Link)

• How to use Microsoft Clarity for deeper website analytics. Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate them with GA4 for richer insights. (Link)

• 3 Advanced Local Link Building Strategies (Link)

• The 4 Types of High-Value Influencers, and How to Engage (Link)

• Key PPC ad strategies for home services. Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles. (Link)

• Google’s New Financial Services Verification (Link)

• 5 Ways SEOs Can Use ChatGPT - Whiteboard Friday (Link)

• What Is Keyword Intent and How Does It Impact Your Conversion Rate? (Link)

• Harvard Business Review - Why People Will Pay a Premium to Complete a Task Sooner (Link)

• The art of AI-enhanced content: 8 ways to keep human creativity front and center

  Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content. (Link)

• The future of SEO in the age of AI search engines (Link)

AI News

• Google X employee, Geoffrey Hinton, wins Noble Prize (Link) (Link)

• More Google Assistant actions are becoming Gemini Extensions on your Android phone (Link)

• Copilot's crudeness has left Microsoft chasing Google again (Link)

• Introducing Canvas: A new way of working with ChatGPT to write and code (Link)

• Google - 7 pieces of AI news we announced in September (Link)

• Introducing the Message Batches API - a powerful, cost-effective way to process large volumes of queries asynchronously (Link)

• The real data wall is billions of years of evolution some suggest AI progress might falter due to a “data wall” (Link)

• Beyond FVD: Enhanced Evaluation Metrics for Video Generation Quality (Link)

• Sex-Based Differences in Brain Cancer Risks Revealed by AI (Link)

• Streamline your development with less cognitive load. (Link)

Cool Tools

• Hamming: Experimentation platform for AI voice agents (Link)

• Musicfy: Create your own voice and create music (Link)

• Ello: AI reading tool to get children to love reading (Link)

• Kling: AI creative studio for images and video (Link)

• Opencord: AI agent to run your social interactions (Link)