Subscribe | Free Chatbot | CRO Audit | Cool Tools

3 Considerations About Political Change

This is a new section offering three ways to solve a problem. See more on Linkedin.com/in/ahern

1. Government moves slowly 
   Things are said in campaigns that never materialize and if they do they take time. For example, if your business is sourcing materials outside the US then you do have some time to come up with a plan B in case your material costs become too expensive and your customers can't pay the extra cost. The flip side is business taxes are expected to stay low, allowing you to reinvest in the company.

2. Think with multiple perspectives before you act 
   With any business, social or political change it is often best to look at the issue from many perspectives and not silo your thoughts. A good entrepreneur/business person will find the hidden gem that will propel their business to be successful.

3. Keep an open mind and be civil 
   America is great because it's a melting pot of ideas and cultures. Keeping an open mind to ideas and suggestions, no matter where they came from, will allow your business to grow in unexpected ways.

Marketing News

• Blemishing Effect Why We Buy. A slightly negative feature, such as limited color choice, after highlighting the positive features can increase sales compared to only mentioning positive features. (Link)

• How to Reply to Google Reviews, Tips & Examples (Link)

• We Studied 200,000 AI Overviews: Here's What We Learned. (Link)

• ChatGPT Search makes Microsoft Bing an SEO priority, ChatGPT uses Bing’s index, ChatGPT Search uses its own algorithm (Link)

• How does AI work in PPC? Care this is from the Google cool aid stand…From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns. (Link)

• How FTC’s new review policy on fake reviews could impact your local SEO (Link)

• Top 11 Consent Mode Mistakes to Avoid. With more and more users rejecting cookies, consent mode modeling helps us to fill the data gap and get a fuller picture (Link)

• 25 Local SEO Techniques for Increasing Your Google Local Search Visibility (Link)

• Influencer Marketing: The B2B Game Plan for Success (Link)

• How to Optimize Your Content Strategy Using Your Content Knowledge Graph (Link)

• The Ultimate Guide to Content Marketing Best Practices - SEMRush (Link)

• Unifying Leadership in a Divided Time. A conversation with the University of Oxford’s Karthik Ramanna on how managers can effectively navigate increasing political polarization. (Link)

• How The New York Times is using generative AI as a reporting tool (Link)

• SEO AI Strategy A Human-Driven Approach (Link)

AI News

• Why the deep learning boom caught almost everyone by surprise (Link)

• Introducing ChatGPT search (Link)

• Perplexity to Triple Valuation to $9 Billion in New Funding Round (Link)

• OpenAI’s o1 model leaked on Friday and it is wild — here’s what happened (Link)

• Constrained Human-AI Cooperation: An Inclusive Embodied Social Intelligence Challenge (Link)

• Anthropic raises the price of its new model. The new Haiku model will cost users $1 per million input tokens and $5 per million output tokens, compared to 25 cents per million input tokens and $1.25 per million output tokens for the previous Claude 3 Haiku version (Link) Claude 3.5 (Link)

• Open Source AI Can Help America Lead in AI and Strengthen Global Security (Link)

Cool Tools

• Draw3D - From a sketch to a photo (Link)

• Alta - AI writing tool (Link)

• Unicorn - AI website builder (Link)

• Sai - AI emotional support bot (Link)

• Squire - create code from a text description (Link)