• Optimize
  • Posts
  • Optimize - Black Friday Record $74.4B | SEO 2025 | 3 AI Training Tactics

Optimize - Black Friday Record $74.4B | SEO 2025 | 3 AI Training Tactics

3 AI Training Tactics For Your Chatbot

This is a new section offering three ways to solve a problem. See more on Linkedin.com/in/ahern

  1. Review your fallbacks
    Review your fallbacks and "thumbs up, thumbs down" feedback. Fallbacks occur when the AI cannot answer the question. This tells you the AI needs more data for training and/or specific intents on the subject. The "thumbs up, thumbs down" is a user's immediate reaction to the chatbot's response. Although this can be another useful way to gauge how the chatbot's performing, it can have false positives. Although a chatbot's response may have been true, the user may not have liked the answer. In other cases, the thumbs down can tell you the answer was not adequate enough.

  2. Don't assume AI is smarter than you
    Review conversation logs to make sure the AI is responding correctly and not getting off-topic. Off-topic responses can indicate gaps or weaknesses in the AI's knowledge base. Checking the logs can also inform you on when you have to add a decision flow to expedite the conversation.

  3. Test and test again
    When adding content for your AI, test it from multiple perspectives to make sure the AI answers the questions correctly. Remember: scripted AI intents override generative AI responses. It's important to test to make sure you do not have intent collisions where the AI is overridden with an incorrect response. You may also run into a situation where the AI data set used may be biased or unknowledgeable on a topic, so it presents the wrong answer.

Marketing News

  • Black Friday hits a record $74.4B in sales online, up 5% on last year (Link)

  • Adobe shows Cyber Monday with more sales than Black Friday and other cool data (Link)

  • The top products shoppers we’re looking for during Black Friday… I was happy to see Lego’s on top. Amazon was 86%. (Link)

  • 5 Great Examples for Creating Competitor Analysis Landing Pages (Link)

  • Coca-Cola’s AI-Generated Ad Controversy, Explained: This year, Coca-Cola’s Christmas ads are AI-generated and deeply uncanny, sparking online backlash from those who claimed the magic had been lost. (Link)

  • A Week Overdue: Google November 2024 Core Update Still Causing Volatility (Link)

  • Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more. (Link)

  • Nearly 60% of Google searches end without a click in 2024. Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds. (Link)

  • Surprising data: 15% of Google searches are driven by only 148 terms. In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand. (Link)

  • The Slow Erosion of Google’s Deserved Trust. For the first time in decades, there’s a crisis in confidence that Google can satisfy its users with search results that don’t suck. What does this mean for brands, publishers, marketers, and searchers? (Link)

  • The Ultimate SEO Guide to SE Ranking: Unlocking Your Website’s Potential (Link)

  • 7 SEO Predictions for 2025 (Link)

This week’s sponsor is Ochatbot.com

Increase Sales and Reduce Support Tickets

Ochatbot combines Scripted AI with Generative AI, providing hallucination-free conversations for e-commerce and customer support.

  • An average of 1 out of 4 shoppers that engage with Ochatbot make a purchase

  • Increased AOV

  • Guaranteed Results

AI News

  • ChatGPT With Ads? OpenAI Explores New Business Model to Cover Its High Costs (Link) This article says not anytime soon (Link)

  • Voice AI isn’t just an upgrade to software’s UI — it's transforming how businesses and customers connect (Link)

  • Amazon Announces Nova, it's New Family of Multimodal AI Models (Link) (Link)

  • Claude 3.5 Haiku on AWS Trainium2 and model distillation in Amazon Bedrock (Link)

  • FBI Warns Americans to Start Using Encrypted Messaging Apps. It's all about protecting against China, but there's the added benefit of protecting against Trump (Link)

  • Google’s new generative AI video model is now available (Link)

  • Google: 7 pieces of AI news we announced in November (Link)

Cool Tools

  • Mindsera - A journal that reflects back to you (Link)

  • Parafact - Fact-check your content with sources (Link)

  • BYLO - Free AI Image Generator (Link)

  • Imagetovideo - AI Image to Video (Link)

  • Strut - AI Song Generator (Link)

Free Website Conversion Optimization Audit

You will receive actionable tips and suggestions for testing. Learn how to increase your site’s conversion rate and decrease your cost per acquisition. Get your Free Conversion Audit!